3 important questions when redesigning your website

responsive website design

Often, the fundamentals of your business – and even your business website – might be sound, but that doesn’t mean your site wouldn’t benefit from a bit of TLC.

So, whether you’re investing in a top-to-bottom redesign of your company’s website or just re-jigging it slightly, what are some of the questions that you should ask yourself?

1. Could the visual design and identity be improved?

If your company has an existing set of brand guidelines, it’s well worth asking yourself whether your business website design represents the kind of visual identity to which you aspire.

Alternatively, it might be that you don’t have a brand document or you haven’t put one together for a long time – in which case, a mood board could help you to generate ideas.

As a starting point, simply ask yourself: what visual elements would suit my brand? Think about colours, fonts, iconography and images, and how well your site’s existing ones align with your brand’s goals and audience.

2. Do contact forms need streamlining?

The whole point of the contact forms on your company’s website is to encourage people to contact you. But are they likely to do this if there are 10 or 15 fields to fill in? How often do you fill in and submit contact forms that long?

People who are extremely interested in your business might be willing to fill in all of those fields, but many people who are presently only casually intrigued by your brand are unlikely to do so.

Simplifying your contact forms as far as possible should therefore be a key task of your website redesign. After all, do you really need to request more details from your prospective customers than their name, phone number and perhaps a few sentences on why they’re getting in touch with you? In short, don’t make things harder for your visitors than they really need to be.

3. Is the design as consistent and simple as it can be?

The most consistent possible user experience across your site will help to hammer home those brand values and messages that you will wish to stay in your visitors’ memory long after they have stopped actually browsing your site for the day.

Simplicity, too, can be a massive virtue in business website design; it’s why so many of the most visually engaging sites stick to just a few consistent colours and a few consistent fonts.

Also consider whether there’s enough white spacing between the various images, areas of text and other visual elements of your site design to enable visitors to easily focus on those elements that really matter, such as the main content and calls to action (CTAs).

Business website design – or for that matter, redesign – doesn’t have to be overwhelming when you’ve partnered with the right web design professionals. We can be your professional partner here at PENNInk Productions; simply give us a call now on 020 8144 7931 to find out more.


What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


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PENNInk Productions Ltd.

PENNInk Productions Ltd.
020 8144 7931
27A Maxwell Road

Registered Company 04851085.
Registered in England and Wales.