3 reasons why your site needs to be a dream to navigate

website navigation

Often it’s the supposedly simplest things that can make the biggest difference to how someone perceives a website. Before you think about trying to woo your site visitors with spectacular graphics, fancy videos or sleek fonts, why not spend some time considering what your site’s like to look around?

Sure, you might reckon that you spend enough time focusing on your site navigation already – but have you tried actually browsing your site lately?

Is it genuinely straightforward for someone who has never seen your site before to locate vital information about your products or services… or does your site navigation risk sending visitors straight back to the search engines to consider one of your rivals instead?

It’s a great shame that so many websites aren’t exactly a dream to browse, given that making your site easy to navigate can be relatively simple to do when you pair up with the right web design company (such as PENNInk Productions).

In fact, here are just three reasons why you need to take your site’s ease of navigation seriously.

1. It’ll save time for your visitors

The sooner your site’s prospective customers can find the information they need, the sooner they can then contact or order from you… and the sooner their custom can therefore benefit your firm’s bottom line.

But there’s more to it all than that. Did you know, for example, that an estimated 55% of visitors spend less than 15 seconds actively looking at a given webpage and taking in its content?

If your visitors are having to spend a lot of those 15 seconds figuring out how to get from that page to the next one they need, they aren’t as likely to be absorbed in what you need them to be absorbed by, especially if you want to clinch a sale from them.

2. It’ll decrease your bounce rate

Your site’s ‘bounce rate’, in case you’re unaware, refers to the percentage of people who land on your site and then just leave, without even continuing onto any of the other pages.

An awkward-to-use and illogical navigation system risks leaving your site’s bounce rate much higher than it should be.

Visitors need to be captivated by your site, but also able to quickly find what they require – otherwise, they’ll swiftly depart, and will probably take their custom to one of your competitors.

3. It’ll turn more of your visitors into customers

With some 38% of people admitting that they stop engaging with a site if they find the content or layout unattractive, it’s crucial to keep as many of visitors as possible as engaged with your site for as long as possible, so that you can turn them into paying customers.

It may seem like an obvious point to make, but an attractive and easy-to-navigate site is more likely to achieve high conversions (of visitors into sales) than an unattractive site, which takes far too much effort to get around.

Don’t overlook all of those finer aspects of your site’s navigation that could be costing you sales! Instead, give PENNInk Productions a call on 020 8144 7931 today to find out more about what we could offer you when you pick us as your web design company.


What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


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PENNInk Productions Ltd.

PENNInk Productions Ltd.
020 8144 7931
27A Maxwell Road

Registered Company 04851085.
Registered in England and Wales.