3 simple mistakes to avoid on your new website

Even the most popular and longest established website was at one point just a glint in its creator’s eye. All businesses and charitable organisations have to start somewhere when setting up a website, but even if they take a cautious approach, mistakes can still happen.

Here are just three cardinal mistakes to avoid.

1. Not considering why people would visit the site

Of course, people will visit your site if they are interested in utilising or learning more about your products or services. But have you carefully considered exactly what these potential customers will want to do as they land on your website?

If you need a few clues, you could look to your competitors’ sites. However, your focus here should be on seeking inspiration rather than slavishly copying every detail of what they do, as you won’t want to end up replicating your rivals’ mistakes as well as their successes.

2. Packing in too much information

Once you have a good idea of what your target customers are likely to be thinking when they access your site, you should prioritise including the information that is most likely to help them.

If you run a plumbing business, for example, people are almost always going to be especially inclined to turn to a firm like yours when struck by an emergency, such as a major leak.

You should therefore remember to put your ‘emergency’ – and yes, we urge you to include that word – contact details front and centre on your site.

3. Prioritising form over functionality

It’s tempting to integrate a particular feature into your website design simply because it looks good, and because you reckon it could possibly – just maybe – be useful to someone.

A slideshow is a good example of such an eye-catching, but also potentially gimmicky feature. Ask yourself: when it comes down to it, is every part of your website actually serving your visitors and answering their very real pain points?

Indeed, elements like slideshows that could be easily seen as inessential or trivial are often best reserved for use lower down a page, where they’re less likely to needlessly distract, and likelier to be appreciated by visitors who have scrolled down that far.

As a general rule, information most crucial to the average user should be pushed up the page. However, if you’re struggling to discern what would and wouldn’t be an important feature to have on your website, you can rest assured that our small business web design experts are able to guide you in the right direction.

Give the PENNInk Productions team a call today on 020 8144 7931 for a suitably in-depth discussion about your brand’s web design, search engine optimisation and digital marketing requirements in 2020, and how we could cater to them for you.

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What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

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Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

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The idea of someone reassessing the way you present yourself to the world is priceless.

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