A lot may have changed in the world of search engine optimisation (SEO) down the years, but one thing that has remained steadfastly important is link building.
There may be mystery surrounding much of Google’s algorithms, but any SEO marketing agency knows how crucial the accumulation of high-quality, credible backlinks still is for a brand looking to attract better search engine rankings.
However, it also doesn’t necessarily take too many mistakes to knock your link-building strategies off course. Below are just some of the issues that may be having a dampening effect on the enthusiasm of trusted sites to link to your content.
1. A clickbait approach
We’re well into the era of “fake news” and “alternative facts” by now; professional content producers are not going to be convinced to link to you if your content is low value and cheesy.
You must create content that is worthy of some link love due to the usefulness, relevance and accuracy of its content, complete with verified sources, rather than a focus on being entertaining and eye-catching.
2. A lack of dates on your blog content
In your eagerness to maximise the ‘evergreen’ credentials of your content, you may have been convinced by your SEO marketing agency to omit dates from your blog posts.
Alas, while the absence of dates may not be overly concerning to the casual reader, readers from whom you are attempting to attract links may be hesitant to cite your content on their own sites if they have no way of knowing how current the information on your site is.
3. A poor website design
Even if the content that your brand produces is professional, verified and seemingly trustworthy, others may be reluctant to link to this content if the design of your site is garish, jarring or otherwise unattractive.
After all, your website’s structure, imagery, fonts and colours will all play a fundamental role in communicating your brand’s values, which should include a focus on providing the best possible user experience. If your site design doesn’t indicate this, professionals who may otherwise be inclined to link to you may not even bother to read your content.
When you are interested in partnering with an SEO marketing agency that can give all aspects of your site design and SEO the attention, diligence and expertise required for the strongest possible all-round online presence, get in touch with the PENNInk Productions team.
You can do so by calling 020 8144 7931 or completing and submitting our simple online contact form.
Edward Solomon has over 15 years’ experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.