3 trends that will define business website design in 2019

flat design

Hopefully you won’t need any member of the PENNInk Productions team to tell you that web design is an ever-evolving field. However, it’s precisely because of this that you really need to be able to separate passing fads from the trends that are most likely to last.

Allow us to help you, by setting out just three of the trends we expect to not only take strong hold in the world of business website design during 2019, but also remain relevant for much longer.

1. The emergence of ‘Flat 2.0’

Do you remember about a decade ago now, when ‘skeuomorphism’ (the design philosophy focused on making objects within software resemble their real world counterparts) was a big thing? Do you then recall the movement away from that in the early 2010s, towards somewhat flatter designs? It impacted software, a good example being Microsoft Windows 10, as well as print and web media.

Well, this aspect of business website design has recently embarked on another shift, into what has been termed as ‘Flat 2.0’.

It refers to the combination of flat outline icons (as have been in vogue among web designers for a number of years now) with the use of gradients, highlights and shadows to create an illusion of depth. This trend also tends to embrace a wider diversity of colours than the previous ‘flat’ style that seemed to predominantly base itself on especially vibrant hues.

2. Responsive and sticky navigation systems

It’s typical for many businesses to have notably smaller navigational bars on their mobile sites than on their desktop ones. The popularisation of responsive and sticky navigational elements shows just how dynamic and flexible this aspect of a business website design can be these days.

You might have noticed that many of the most sophisticated site designs in 2018 and 2019, for instance, make use of sticky navigational components that follow you as you browse the given site. Some such navigational menus may collapse into smaller and more simplified versions as you move around the site, but nonetheless remain sticky for when you do need them. Our site does this; give it a try!

What this type of navigation does is to create a simpler user interface, improving the overall user experience by making site navigation tools readily available and easy to find, avoiding losing users because they can’t find their way around. Does your existing site do this? Could it use a facelift?

3. The continued predominance of hero images and videos

A website’s ‘hero’ image is the large background image that serves as the first, high impact visual when someone lands on the given webpage.

It’s hardly a trend that’s new for 2019, but it’s nonetheless one that will continue its momentum in the business website design sphere throughout this year. It can even take the form of video, too. By combining the remarkable ‘real estate’ that the hero area of your site gives you with the eye-catching and engaging nature of video, you can make an even bigger and more immediate impact. Background videos are, if anything, even more eye-catching, and provided they aren’t too large, can really enhance the visual appeal of a site.

Naturally, even our knowledgeable and seasoned experts here at PENNInk Productions can’t predict the future of business website design with absolutely infallible accuracy. However, these are still the trends that we anticipate will last the distance in the 12 months ahead and far beyond.

Contact our team today, and we’ll discuss with you how these, and certain other web design developments of the last few years could be brought to bear in the mission of enhancing your own firm’s online presence.


What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

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PENNInk Productions Ltd.

PENNInk Productions Ltd.
020 8144 7931
27A Maxwell Road

Registered Company 04851085.
Registered in England and Wales.