4 things every good small business website has

One thing about business website design that small and ambitious firms often don’t appreciate as much as they should, is that you can’t simply throw anything and everything at it to make it a success. Triumph or failure with your business website is subject to a formula, with rules.

While a Pablo Picasso or Jackson Pollock abstract painting may be a masterpiece to marvel at in a gallery, your website can’t be designed according to an “abstract” approach that skips components your target customers – and by extension, you – will need.

Nor does the below list cover everything that may turn out to be a ‘must-have’ for your business website design; nonetheless, these elements are some of the most crucial.

1. Compelling branding

Branding and logo design is a key service of ours here at PENNInk Productions, and with good reason; it’s key to setting the tone of your website and affirming your organisation’s broader values.

In practical terms, that should mean your logo being instantly recognisable and a natural reflection of what your business stands for, as well as the colours being consistent across your website, much as they should be across other marketing channels like your print materials and social media pages.

2. Captivating content

Sure, the content on your website may not be in the field of business website design, per se. However, it should certainly be a natural fit for the rest of your site, in addition to serving your audience’s expectations and needs.

Like your logo and branding, your business website’s content ought to be discernibly yours. That should mean it has a distinctive voice that helps to differentiate your brand from rivals, instead of simply coming across like an edited or breathed-on version of a rival’s content.

3. Engaging imagery

In an ideal world, the images on your website would be no less unique than its content. That would mean not using stock photos, or at least minimising their use and trying to select images that go beyond the stereotypical smiling team of generic customer service staff.

Fortunately, it doesn’t have to be too difficult or expensive these days to have professional-looking images created of your team and business operations. Our graphic design services, meanwhile, can help to ensure your site’s non-photographic imagery is well-aligned with what you wish to project about your brand.

4. An informative blog

Blogs have become ubiquitous across even the most modest small-business websites in part because of their very real search engine optimisation (SEO) benefits; they represent a useful platform for the continual production of relevant and engaging content that search engine spiders love.

But it isn’t just the search engines that will benefit from such blog content; so will the human visitors to your website who will appreciate the stream of news, updates, how-to guides and listicles that might come to make up your blog, much like ours on the PENNInk Productions website.

Putting together a compelling business website design isn’t, then, about producing something outrageous or unprecedented that has never been seen before; indeed, that might be the very last attitude you should have. Instead, it’s about getting the basics right and then building on them, so that visitors can quickly and easily find the products, services or information they require from your site. That, in turn, will be great for your business’s immediate and longer-term sales and growth.

So, don’t wait any longer to call PENNInk Productions on 020 8144 7931 to learn how we could work together to get the best out of your small business website design in 2020 and beyond.

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What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


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PENNInk Productions Ltd.

20 Sandy Lodge Way, Northwood, Middlesex, HA6 2AN
Registered Company 04851085.
Registered in England and Wales.