5 aspects of SEO to think about for your website design

When it comes to the design of your brand’s website, there are many other things that need to be considered in addition to its all-round aesthetics and relevance. As a provider of trusted online SEO services here at PENNInk Productions, we certainly wouldn’t want you to overlook the importance of your site ranking well.

Below are just five search engine optimisation factors that need to be accounted for when you’re putting together a website design.

1. How well does it work on a smartphone?

Many people nowadays use their smartphone or other portable device, such as a tablet computer, as their primary device. Therefore, it is imperative that websites are accessible and functional on these smaller screens.

To get the best out of your website from an SEO perspective, you must ensure it is readable on all formats, and images and videos should adapt to fit every screen size.

Most importantly, users must also be able to make purchases successfully on their mobile, and should be able to contact the company through their device.

2. Text is key

When it comes to SEO, it is crucial to understand how search engines work. Search engines operate by reading and searching for HTML code, so the text that you include on your website is the most comprehensive way for your site to get hits.

If you add keywords and other necessary information as images, or as part of your graphic design and overall aesthetic, search engines may not detect this content.

However, this does not mean you should avoid using videos and images. In fact, you could include a caption, transcript, or metadata with these elements so that their relevance is discoverable.

3. Optimise your use of images

When used effectively, images can powerfully complement your site’s SEO. To make sure your images are suitably optimised, there are a few things that you can do. Firstly, use a supported image format such as WebP, JPEG, PNG or SVG.

Secondly, use the image at the correct physical size for quicker downloads, and so that it doesn’t slow the site down. And finally, add a caption that describes the image, and use alternative text for those who cannot see the images.

4. Video optimisation

Similarly, the appropriate use of videos can help further enhance your brand’s performance in the search engines.

To optimise your videos:

  • use a supported file format, such as MP4, 3GP, AVI, MKV, MOV, or MPEG
  • use an engaging and high-quality thumbnail
  • include the video in a suitable HTML tag such as <video>
  • make sure it is embedded on your page if the video itself is from a third-party site such as YouTube or Facebook

However, we would also recommend that you don’t include more than one video on any one page of your site, as there’s a tendency for search engine spiders to cease crawling for videos after they come across the first one on a page.

Finally, it can also be a very good idea to include a transcript of your video.

5. Page speed and Core Web Vitals

Google’s Core Web Vitals measure how long a webpage takes to load, looking at potential input delays, and the visual stability of items. They are likely to be a key ranking factor before too long, so your brand shouldn’t ignore them.

You can easily help improve your own site’s Core Web Vitals by looking at the JavaScript and CSS files. When you do, you might take the step of removing any unused code, unnecessary lines, and white space from the source code.

You may also fix any broken files and enable browser caching for JavaScript and CSS files – the latter so that browsers can store and reuse them, instead of them having to be downloaded again whenever the user makes a repeat visit to the given page of your site.

All in all, when you’re putting together a website design, yes, it needs to be visually compelling, relevant and informative… but you also need to be doing everything possible to get it ranking strongly in the search engines for the right terms.

That’s where our own online SEO services at PENNInk Productions can greatly show their worth. So, why not get in touch with us for a more detailed discussion of your brand’s website design and SEO requirements, and how we can help you realise your aspirations for your organisation’s online presence?

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