5 really important steps to guarantee high quality design

While high quality design is hardly the entirety of effective digital marketing online, its importance can never be doubted. After all, its impact on the success of your business or charity aren’t even limited to the online world; captivating and relevant graphics will be needed for your brand’s website, social media pages, and printed materials alike.

When you’re looking for a graphic designer or graphic design agency to give your organisation’s visuals that much-needed injection of inspiration, there will be a lot to think about.

Let’s focus on five essential steps that will help you make the right decision.

1. Be clear about project requirements

What is the exact nature of the graphic design that your business needs? Here at PENNInk Productions, for instance, we have expertise in such areas as branding, logo, digital and print design.

Knowing what graphic design elements you require will help you quickly get your discussions with a prospective graphic designer to a more advanced stage.

2. Set a realistic budget

Different graphic designers and agencies have different going rates, of course. And when comparing the possibilities, you’ll need to consider this factor alongside such others as the quality and relevance of their portfolio, and how well you get along with them personally.

Again, being aware from the outset of how much your business can affordably spend will be useful when you’re talking to graphic designers about what exactly they can do for you.

3. Put together a creative brief

Once you know the kind of graphic design project you’d like to task a professional with undertaking, it’ll greatly help if you assemble a creative brief. Those two words – “creative brief” – might seem intimidating. However, what we’re really just referring to is the exact details of what you’ll require from your given project.

After all, your graphic designer won’t be able to read your mind, and as their client, you won’t be able to read theirs. That’s why it’s crucial not to give them merely vague instructions that they might interpret in a way not to your liking.

A good creative brief will include such things as an outline of your brand, applicable brand guidelines, your target audience, your budget, the expected timeline for completion of the project, and what precisely you expect the graphic designer to deliver. This, in turn, will help both you and the graphic designer to ascertain that you are the right match for each other.

4. Ask to see the designer’s portfolio

One reason why assembling a creative brief is so important, is that it will leave you better-informed as to what you do and don’t need from your graphic designer or agency.

This will be invaluable when you look through the designer’s portfolio, as you will be able to seek out examples that are similar to your own needs. If you do find them, this is a good sign that the graphic designer you’re considering has the right skills for your project.

If you’re considering PENNInk Productions for your project, it’s easy to browse a selection of our own graphic designs on our website.

5. Start with a test project

You’ll be in a phase of discovery when starting to work with a particular graphic designer or graphic design agency. That’s why it’s a good idea to begin your relationship with a small initial project, so that you can get a sense of what it really is like to work with them.

All of the key soft skills that a graphic designer should have – including communication, their willingness and ability to make suggestions, and their ability to meet deadlines and respond well to feedback and requests for revisions – will become clearer during the ‘test project’.

If this first project goes well, you really will have much more confidence to proceed onto bigger assignments with them. And if there are any issues arising from the designer’s side – rather than oversights or mistakes on your side – you shouldn’t be afraid to consider testing an alternative designer.

It can be extremely costly to your business – in terms of both design and money – if you choose a poorly matched or insufficiently skilled graphic designer or agency. So, you should be taking the above processes very seriously.

For a more detailed discussion of your needs from digital marketing online, contact the PENNInk Productions team today via phone or email.

Share this post
Posted in




What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


PENNInk Productions Ltd.

20 Sandy Lodge Way, Northwood, Middlesex, HA6 2AN
Registered Company 04851085.
Registered in England and Wales.