5 steps to better mobile website design

mobile responsive web design

Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through mobile phones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs.

Or at least, mobile should play a central role – but does it? In truth, all too many website owners seem to be in danger of simply presuming that their firm’s mobile presence is up to scratch.

Does your own mobile site actually address the specific needs of those navigating your site with their smartphones?

Here are just five of the many ways to make sure it does.

1. Design with large fingers in mind

If your visitors were forced to navigate your mobile site with just their thumb, would they still be able to do it easily?

Take a look at your site now.

Are the navigational elements spaced out nicely, so that no one is likely to aim for one menu item and end up accidentally tapping another?

Also ensure your menus show in their entirety within a mobile browser, without the need to scroll down.

2. Look at what your competitors routinely do

There are certain items that consistently crop up on mobile sites, not least because they work. Your mobile site’s navigation system in particular, isn’t the best place to try to reinvent the wheel. ‘Hamburger’ menus, for instance – resembling three horizontal lines as a button – may be ubiquitous on mobile sites, but that’s because they’re brilliant for saving space on smaller screens and they’re widely recognised by users as representing a shortcut to the menu.

3. Use straightforward and prominent calls to action

Mobile users tend to be much less inclined than those browsing on a desktop computer to spend a long time on a webpage simply reading paragraphs of text. Instead, they’re comparatively goal-oriented, often with a determination to quickly find contact details, directions or other useful information.

Calls to action (CTAs), which instruct visitors to carry out a specific action, are particularly important on mobile sites. Ask yourself: are your CTAs large, clear and easy to find?

4. Streamline and optimise your forms

Online forms have historically been fiddly on mobile sites, but they don’t have to be in 2019.

Do your own site’s forms automatically scale to fill up the entire browser window?

Does the correct on-screen keyboard pull up – either numbers or letters – for each section of the form?

Is real-time validation provided using AJAX? In other words, is the user given feedback on what they’ve typed as they do so, instead of only after they have submitted the form?

5. Make your pages load quickly

So many elements of your mobile site – such as its images and videos – could hamper its loading times if you aren’t careful. It can therefore really help to take the time to properly optimise those elements for rapid loading, including by making images the appropriate size for their purpose. Large autoplaying videos should be avoided and are probably best replaced with something less burdensome.

Don’t neglect the critical importance of an attractive, easy to navigate and swiftly loading mobile site for your business! It’s certainly a key part of our own wide-ranging Internet marketing for SMEs here at PENNInk Productions, as you can find out more about when you call 020 8144 7931.


What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


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PENNInk Productions Ltd.

PENNInk Productions Ltd.
020 8144 7931
27A Maxwell Road

Registered Company 04851085.
Registered in England and Wales.