Building a website for the first time? Here are the basics

It’s easy to underestimate or forget just what a vital frontier of digital marketing for small business a website is. Even companies that don’t do much business through digital media still need an attractive and accessible website with which to engage potential customers or clients.

The bad news is that most of us don’t have extensive experience and know-how in digital marketing, so could easily make mistakes with our web presence. But you don’t necessarily need to possess much of a web design background if you’re aware of many of the basics and how to get them right.

Here are some of those central components that you should think about before getting in touch with PENNInk Productions about our complete website design services or Sitemaker packages.

Make sure you have the right system

You don’t necessarily need to create a website for your business from scratch these days; indeed, it’s often desirable that you don’t. Plus, thanks to the widespread availability of such popular content management systems as WordPress, which we use in our Sitemaker websites here at PENNInk Productions, you don’t even need to spend much time constructing a site to ensure it’s a great one.

The right system isn’t just useful for getting your site online quickly, however. It’s also vital for giving your site a strong functional basis. After all, the most important thing that your site needs to do is serve your target audience’s practical requirements.

Illuminate your site with vibrant imagery 

Once you’ve ensured your new site’s basic functionality is all well and good, you can start focusing on a slightly more ‘luxurious’ element, making sure it’s all easy on the eye.

Well-chosen images and videos will be instrumental in your efforts to achieve this. However, even here, you may make mistakes. The images and videos that you use should fit in well with your site’s wider tone and style and the brand values that you wish to convey, while not being so massive or garish that they distract the viewer.

Well optimised page copy

Not all websites have a huge amount of text on them these days, but your site should still ideally go beyond a few taglines and contact details. If you are a business, that will probably mean informing your prospective customers or clients about your firm’s products, services and other industry information that will help to establish your brand as an authority in its field. If you are a charity, it means letting them know about your organisation to give them more incentive to support you, whether financially or otherwise.

Don’t forget that you can keep things interesting by incorporating your content into all manner of formats such as blog posts, ebooks and case studies. Oh, and it’s also important to keep it all nicely optimised to ensure high search engine rankings, as our comprehensive SEO packages can make possible.

As you can see, when it comes to the so-called ‘basics’ of digital marketing for small businesses and charities, even the most fundamental elements of your website, there can be a lot to think about. Why not discuss those things today with the PENNInk Productions team, so that you can be confident of giving your own firm’s web presence the strongest foundations on which to build and grow? Simply call 020 8144 7931 now.

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What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


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PENNInk Productions Ltd.

PENNInk Productions Ltd.
020 8144 7931
27A Maxwell Road

Registered Company 04851085.
Registered in England and Wales.