We’ve mentioned previously here on the blog of PENNInk Productions that there are some very good reasons why you may consider a minimalist design for your website. But what about paring down those features to an even greater extent – to just a single page?
It’s not as ridiculous an idea as you might think, if your brand is able to convey all of the key information it needs to convey within the bounds of one page.
Now, obviously, we’re sure you’ll want to discuss certain things in more detail with your customer once they actually get in touch with you. But to begin with, a single-page website might serve your organisation just fine. Below, then, our trusted web consultants in the UK share their favourite tips for making your one-page website a success.
Stick to a single goal with your website
Even websites that have many more than just one page tend to be at their most effective when they have a single, powerful overarching message.
If you centre your brand’s entire website on one goal, it’s more likely that you will be able to get your site visitors to help you to fulfil this goal. All of your site’s photos and text can therefore be geared towards accomplishing this, with minimal scope for any further distractions.
Simplify, simplify and simplify again
If you have a lot of information that you wish to impart on your website, a single-page design may not make much sense. After all, do you want to be squeezing so much text, imagery and other elements into a single page that your message is muddied and the customer doesn’t even really know what action you want from them?
A one-page site will therefore stand to make the most impact when it really is very, very simple. That might mean using a line or two of text instead of a difficult-to-digest block, and one photo per section of the page, instead of several.
Remember that the simpler you can make your one-page site, the more straightforward it will also be to get your overriding message to sink in.
Make it obvious how the visitor can contact you
There’s a good reason why one-page websites so routinely feature an obvious ‘contact us’ section at the end. If the visitor has been scrolling down the page and hasn’t yet responded to any of the other ‘calls to action’ they’ve seen, there’s a good chance they have questions they would like to have answered before they commit to a purchase.
So, such information as your phone number and email address will obviously help you here. Also, if you have a high-street brick-and-mortar presence to which you welcome visitors in person, don’t overlook the possibilities for promoting it in this part of your site. A map of its location and perhaps even an image of your outlet or office could really help the reader to envisage making a visit.
Why wait any longer to get started?
Much of the magic of a one-page website lies in the fact that you can have your brand’s online presence up and running in next to no time. And guess what? Our capable and seasoned web consultants in the UK here at PENNInk Productions can assist you in making this possible.
Call the team now, on 020 8144 7931, to find out more about working with us.
Edward Solomon has over 15 years’ experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.