Does your website have that ‘human’ touch?

Does your website have that human touch?

You might wonder why you have to go out of your way to make your site seem more ‘human’. After all, hasn’t your site been designed and developed by human beings?

That’s true, but the fact that we engage with companies so much via a screen today – rather than necessarily pop into brick-and-mortar premises to speak to someone face-to-face – makes it more urgent to consider how we can ‘humanise’ our websites. We are, after all, human beings and it is engagement with fellow human beings that we really crave in life.

Here are some ways to maximise that ‘human’ feel with your own site, in ways that make sense for your brand.

What does ‘humanising’ your brand mean?

The basic idea behind humanising your brand and website may seem simple enough. It’s about making your target customers and website visitors realise that there are actually human beings working behind that sleek corporate interface.

Brands and websites that are perceived as ‘human’ also tend to attract greater trust, because people feel more easily able to build a close relationship with them. It helps to give them the impression that the company in question genuinely cares about their needs.

How can you best humanise your own site?

The best website design companies in the UK – such as PENNInk Productions – tend to have a knack of imbuing their website designs with distinctly ‘human’ elements. These may include:

  • Spontaneity

    Your website never changing in any way except the occasional blog post doesn’t help to make it seem human. That’s why you may look to inject all manner of spontaneous and exciting content into your website – from surveys and polls to contests and giveaways. Such features could also assist you in learning more about our customers.

  • Appeals to emotion

    We are all emotional beings and you can engage your customers’ emotions beyond simply trying to make them happy or sad. Even just showing obvious passion for your products or services will help to make it obvious to the site visitor that your team is populated with real people, rather than being a distant and impersonal brand.

  • A compelling ‘About Us’ page

    What’s more likely to make your business seem human – simply informing your site visitors that your firm was founded in 2001 and you are one of the leading names in your industry, or actually telling the stories of your team members, complete with photos? The ‘About Us’ page is an invaluable bit of real estate on your site for hammering home the message that you’re human beings.

Naturally, much of making your firm seem ‘human’ online goes well beyond the design of your website. Being responsive and engaging towards your customers on social media, for instance, is crucial, as is communicating in a consistent manner across all of your customer support channels.

Nonetheless, when you want to give that sense of the ‘human touch’ through your website, there’s only one thing for it: getting in touch with one of the most ‘human’ website design companies in the UK. Call us on 020 8144 7931 today, and let’s talk through your needs for your next site.


What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


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PENNInk Productions Ltd.

PENNInk Productions Ltd.
020 8144 7931
27A Maxwell Road

Registered Company 04851085.
Registered in England and Wales.