You might wonder why you have to go out of your way to make your site seem more ‘human’. After all, hasn’t your site been designed and developed by human beings?
That’s true, but the fact that we engage with companies so much via a screen today – rather than necessarily pop into brick-and-mortar premises to speak to someone face-to-face – makes it more urgent to consider how we can ‘humanise’ our websites. We are, after all, human beings and it is engagement with fellow human beings that we really crave in life.
Here are some ways to maximise that ‘human’ feel with your own site, in ways that make sense for your brand.
What does ‘humanising’ your brand mean?
The basic idea behind humanising your brand and website may seem simple enough. It’s about making your target customers and website visitors realise that there are actually human beings working behind that sleek corporate interface.
Brands and websites that are perceived as ‘human’ also tend to attract greater trust, because people feel more easily able to build a close relationship with them. It helps to give them the impression that the company in question genuinely cares about their needs.
How can you best humanise your own site?
The best website design companies in the UK – such as PENNInk Productions – tend to have a knack of imbuing their website designs with distinctly ‘human’ elements. These may include:
Your website never changing in any way except the occasional blog post doesn’t help to make it seem human. That’s why you may look to inject all manner of spontaneous and exciting content into your website – from surveys and polls to contests and giveaways. Such features could also assist you in learning more about our customers.
Appeals to emotion
We are all emotional beings and you can engage your customers’ emotions beyond simply trying to make them happy or sad. Even just showing obvious passion for your products or services will help to make it obvious to the site visitor that your team is populated with real people, rather than being a distant and impersonal brand.
A compelling ‘About Us’ page
What’s more likely to make your business seem human – simply informing your site visitors that your firm was founded in 2001 and you are one of the leading names in your industry, or actually telling the stories of your team members, complete with photos? The ‘About Us’ page is an invaluable bit of real estate on your site for hammering home the message that you’re human beings.
Naturally, much of making your firm seem ‘human’ online goes well beyond the design of your website. Being responsive and engaging towards your customers on social media, for instance, is crucial, as is communicating in a consistent manner across all of your customer support channels.
Nonetheless, when you want to give that sense of the ‘human touch’ through your website, there’s only one thing for it: getting in touch with one of the most ‘human’ website design companies in the UK. Call us on 020 8144 7931 today, and let’s talk through your needs for your next site.
Edward Solomon has over 15 years’ experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.