How can you help your web designer to help you?

web design collaboration meeting

Hiring a website designer or getting in touch with a web design firm is just the first step in a long process to create a website, but when the time comes for the actual project, you’ll probably be asked for your ideas about what you do or don’t want from your final site design. Do you have information or thoughts that your web design company will be able to use to fashion a great site for you or are you currently stumped?

The good news is that if the latter applies to you, this post should help to give you some inspiration. It’s all of the most important things that we would suggest you share with your chosen web designer.

Brand assets

By ‘brand assets’, we’re referring to the kind of things that you would expect to see in an organisation’s brand guidelines document: all of the essential information about the company logo and how it is to be used, as well as the brand’s typefaces, colour palette and associated imagery.

If your company doesn’t have any such guidelines – and don’t worry about this, as it’s much less common among smaller firms – it will nonetheless help your web design company if you gather whatever items will make it easier for them to get a ‘feel’ for your brand.

That might mean giving them your logo – ideally in vector format, such as a AI (Adobe Illustrator) or EPS (Encapsulated PostScript) file – along with brochures, leaflets and links to pages of your current website that help to show the colours that constitute your brand. If your company consistently uses specific fonts or has its own image library, it might be useful to share a few of these with your designer as well.

Favourite aspects of competitors’ sites

Have you always admired certain aspects of the sites of other organisations in your industry, such as the simplicity of their navigational menus or the distinctive feel of their photography? If so, you’ve got a great opportunity to articulate this to your chosen web design company, so that its designers can build something that combines all of these best elements for your own organisation.

Don’t fret about using the right design ‘terminology’. Web designers are accustomed to listening to business owners with extensive website design expertise or none, and can read between the lines to pick out the details that will help to make the difference between a merely decent and a great site design.

What if you genuinely have no idea?

Don’t worry: even if you’re unsure what you could possibly say to a website designer, when you make PENNInk Productions your web design company, we’ll work closely with you as part of a true partnership approach.

In formulating an action plan for your new website, we’ll tease out all of the greatest priorities you have, whether you’re bursting with ideas or struggling to decide what does or doesn’t matter to you.

Discover more about what you’ll need to get started with us, as well as how our collaborative and creative process works. Then get in touch with the PENNInk Productions team by calling 020 8144 7931.


What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


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PENNInk Productions Ltd.

PENNInk Productions Ltd.
020 8144 7931
27A Maxwell Road

Registered Company 04851085.
Registered in England and Wales.