How does a website affect brand reputation?

It’s very easy, especially for businesses and organisations that haven’t focused much on their online presence until recently, to regard issues like branding and reputation as almost entirely separate to the matter of website design. But in truth, these aspects of your brand’s promotional efforts are finely intertwined with each other.

Let’s focus specifically on your website design, for example. A great website isn’t just effectively a pretty advertising hoarding. User experience really counts, too, and can make a massive difference to how visitors perceive your entire brand.

Why is a strong website so crucial?

You might imagine that the quality of your organisation’s website doesn’t matter anything like as much as the quality and relevance of the products or services you offer, or the professionalism and responsiveness of your customer service.

As any web consultants in the UK will tell you, though, the design of your brand’s website profoundly impacts on everything else your brand is able to achieve. If your website loads slowly, looks terrible on a smartphone, and makes it hard for users to find the information they need, your brand is unlikely to attain its overall goals.

This has become even more the case since the onset of the Coronavirus crisis, which has forced many of us to be online more than ever. But even if you’re already looking to a time after the pandemic when you’ll be able to open up your brick-and-mortar premises again, it’s important to recognise that a poor website can damage your offline operations, too.

After all, it’s likely these days that a significant proportion of your target customers will look first to online sources of help and information, even if they ultimately purchase a given product in-store. It only potentially takes an unprofessional-looking and awkward-to-navigate website for would-be buyers to dismiss your brand and instead look to the easier-to-use websites of competitors.

What’s the difference between a good and a bad website?

That’s a deeper question than can’t be easily covered in a single blog post! Nonetheless, there are all kinds of things that can elevate a poor site to the status of a great one, or make an otherwise strong website design a threat to your brand’s reputation.

Has your website, for example, been designed to look and feel as good on a smartphone or tablet as it does on a desktop computer? What about other aspects of the user experience? Is your site clean and tidy to look at, with a logical navigation system that even a first-time visitor can quickly get to grips with? Or does your site have a cluttered appearance with less-than-clear menus or navigation that is more than two levels deep? Some websites have menus with so many levels that the user can easily get lost.

It’s also imperative to ensure your site has been optimised to perform well in the search engines for relevant search terms, so that your target customers come across your brand at all.

The good news is that it doesn’t need to be difficult to have a great website designed and set up, particularly when you work with the right web consultants in the UK. Get in touch with by email with the PENNInk Productions team or give us a call on 020 8144 7931, and we’ll help create a site for you that caters to your target audience’s needs in the 2020s, while showing your brand in the best possible light.

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What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

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Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

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...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

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...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

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