When someone chooses to buy from or collaborate with your business, they aren’t teaming up with a company name or logo. They’re teaming up with the person or people behind it all. That’s why it would be wise for you to make a priority of refining what is known as your personal brand.
A personal brand is very much what it sounds like: an image that succinctly conveys what you are about as a person, rather than what your organisation is necessarily about. Nonetheless, a well-honed personal brand can also have positive knock-on effects for your online business.
The corporate-oriented social network LinkedIn is a good place to start enhancing that image, too. Here are a few good reasons why…
You can literally show the human face of your company
Whatever human face someone sees in your LinkedIn profile photo is the same face they may soon see in the flesh if they opt to utilise your services – especially if you are a sole trader or run a company that is still relatively small in its employee numbers.
Hence, you should make sure your chosen photo clearly depicts your face and shoulders with no blurriness.
It’s also crucial to ensure you are pictured in professional attire, but smiling, too – as if you are greeting a client or customer who has just turned up at your business premises for a face-to-face meeting.
It’s easier for you to be specific when describing your accomplishments
If you feel nervous about the prospect of “boasting” about yourself on LinkedIn, it can be useful to see your LinkedIn profile as your online CV. After all, you wouldn’t be shy about your achievements on that, as the entire point would be to demonstrate your suitability for work.
Even as a business owner, you will want to attract more work – in which case, you should, where possible, cite statistics to back up claims you make about your achievements. Perhaps you increased sales by a certain percentage or yearly revenue by a specific monetary amount?
Write articles to show your expertise
On LinkedIn, it’s possible for other users to post recommendations. However, while such gushing reviews will tell other people why they should buy from your firm, they might not necessarily show why they should. That’s a purpose you can meet with articles you post on LinkedIn.
Those articles could take the form of “how-to” tutorials, timely lists of what’s currently trendy in your industry, or commentary on recent news affecting your sector.
As your target audiences read these articles, they will gain an invaluable insight into your carefully developed expertise, and – by extension – how your business may be able to help them with their own pain points.
Here at PENNInk Productions, we can help you further bolster your personal presence on LinkedIn when you sign up for our Gold package of SEO services. Our search engine optimisation agency can let the effect of your LinkedIn efforts trickle through to boosting your wider online visibility – including that of your business.
Lisa Penn is a Visual Communications Specialist with a background in user experience and psychology. She has held a variety of roles encompassing user experience creative strategist, architect and manager, where she has successfully bridged the gap between design, technology and development.