Google’s programmers aren’t exactly expansive about what the search engine’s algorithms contain, but one thing they have confirmed down the years is that the quality of backlinks to a site does play a role in its search rankings.
Link building is therefore quite rightly a key ingredient of SEO optimisation services like those that PENNInk Productions offers. But what are the major things you need to do if you are to improve your own brand’s link value and rank more prominently?
1. Build great content
It’s the most natural backlinks that are the most sought-after by website owners, and if you want a good number of those for your own site, you’ll need to create plenty of engaging, authoritative and relevant content.
After all, it is only the best quality content that will attract other site owners’ attention, and therefore tempt them to link to you.
There are various ways you can accomplish this – such as ensuring your blog is kept up-to-date with such great content or launching blogger outreach campaigns, whereby you build relationships with influential bloggers who write about and link back to your product or service.
Such SEO optimisation services are also provided right here at PENNInk Productions, as part of our comprehensive and well-priced search packages.
2. Attract more mentions of your brand
Simply getting other websites to cite your brand by name more often can be great for bolstering your search engine rankings – whether directly or indirectly. However, you can also help to maximise the impact of such links by ensuring your on-site content is as fast-loading, well-produced and useful as possible.
In fact, if you are to get any or many brand mentions at all, the content on your site will need to be brilliant already. After all, you won’t want to have to spend too much time or effort trying to persuade webmasters to link back to your site.
3. Offer something of value
Link building differs somewhat from other forms of marketing – and even other SEO optimisation services like on-site content creation – in that you can’t make it work without the consent and cooperation of someone outside your organisation.
That’s why it’s so important to develop strong relationships if you are to build links effectively; a great way to do that is by offering exclusive content. That could take the form of a thought leadership article, video or infographic, to give just some examples.
As technology continues to evolve, so the SEO optimisation services that are the most impactful don’t necessarily remain the same over time. Nonetheless, if there’s one thing that you can do to really turbo-charge your brand’s web presence, it’s investing significant time, energy and know-how into enhancing your brand’s link value, as we would be delighted to do for you here at PENNInk Productions. So why not contact us now to find out more?
Edward Solomon has over 15 years’ experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.