How to speed up your WordPress site painlessly


Did you know that a website that takes longer than three seconds to load often loses half its visitors as a result?

That’s probably not a great surprise. After all, we’ve probably all clicked that browser ‘back’ button from time to time due to a website not loading quickly enough.

You wouldn’t want one of those websites to be yours. Here are a few steps that our WordPress consultants in the UK would advise you to take to boost your site load times.

Give your site visitors extra time with your KISS

KISS (‘Keep it simple, stupid!’) seems to work brilliantly as a philosophy in almost every life situation. Well, guess what? It’s a great principle to follow when you’re looking to shorten your site’s page load times, too.

Basically, the simpler you can make your site while still doing all the things that you need it to do for your visitors, the faster your pages are likely to load and the more willing your visitors are likely to be to hang around.

Nor does simplifying those complex design elements only reduce loading times, as it’ll also help to take time and stress out of the management and maintenance of your site.

Avoid too many plugins

Plugins play a central role in WordPress web design and development. If there’s a certain feature or function you want your site to have, there’s a good chance there’s a plugin for it.

Still, WordPress’s sheer ease of use and modular structure means it can sometimes be easy to overload your site with plugins.

Ask yourself if that plugin provides a function for your site that you can’t do without. Is there another way to accomplish that objective that could relieve the burden on your site?

Compress scripts

The term ‘minification’ refers to the process of combining all of your scripts into a single file for each type. It can be an invaluable means of shortening your page load times if your site has a lot of JavaScript and CSS files that could be slowing it down.

Again, WordPress can come to the rescue here with plugins that allow you to minify your code without the need to possess more advanced scripting knowledge. Sites built by us and in a Care Plan benefit from the use of WP Rocket, easily the best in its class.

The above are just a few of the tips that our UK-based WordPress consultants at PENNInk Productions can give you to assist your efforts to streamline your site’s loading times. Why not give us a call now, in fact, on 020 8144 7931, to find out more about the breadth and depth of our web design expertise?


What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


The PENNInk Post

Sign up for our FREE monthly roundup of interesting articles, news, and marketing tips.


PENNInk Productions Ltd.

PENNInk Productions Ltd.
020 8144 7931
27A Maxwell Road

Registered Company 04851085.
Registered in England and Wales.