Did you know that a website that takes longer than three seconds to load often loses half its visitors as a result?
That’s probably not a great surprise. After all, we’ve probably all clicked that browser ‘back’ button from time to time due to a website not loading quickly enough.
You wouldn’t want one of those websites to be yours. Here are a few steps that our WordPress consultants in the UK would advise you to take to boost your site load times.
Give your site visitors extra time with your KISS
KISS (‘Keep it simple, stupid!’) seems to work brilliantly as a philosophy in almost every life situation. Well, guess what? It’s a great principle to follow when you’re looking to shorten your site’s page load times, too.
Basically, the simpler you can make your site while still doing all the things that you need it to do for your visitors, the faster your pages are likely to load and the more willing your visitors are likely to be to hang around.
Nor does simplifying those complex design elements only reduce loading times, as it’ll also help to take time and stress out of the management and maintenance of your site.
Avoid too many plugins
Plugins play a central role in WordPress web design and development. If there’s a certain feature or function you want your site to have, there’s a good chance there’s a plugin for it.
Still, WordPress’s sheer ease of use and modular structure means it can sometimes be easy to overload your site with plugins.
Ask yourself if that plugin provides a function for your site that you can’t do without. Is there another way to accomplish that objective that could relieve the burden on your site?
Again, WordPress can come to the rescue here with plugins that allow you to minify your code without the need to possess more advanced scripting knowledge. Sites built by us and in a Care Plan benefit from the use of WP Rocket, easily the best in its class.
The above are just a few of the tips that our UK-based WordPress consultants at PENNInk Productions can give you to assist your efforts to streamline your site’s loading times. Why not give us a call now, in fact, on 020 8144 7931, to find out more about the breadth and depth of our web design expertise?
Edward Solomon has over 15 years’ experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.