How to strike the right time/money balance like a boss

justice scales time money

In an age in which there seem to be so many advertisements for website platforms flying around – that supposedly let you put together the perfect website in under an hour – you may understandably be wondering where the catch is. Which is the right platform for you? Wix, Weebly, Squarespace, or self-hosted WordPress?

Maybe there isn’t really a catch

Or at least, there may not be much of a catch if your company is brand new and simply requires a not-too-embarrassing web presence quickly. There are plenty of template website sites out there that do enable you to throw a site together in minutes.

However, it’s important to recognise the very real differences between these DIY template sites and the more professional website design companies in the UK. It is, of course, the latter that are best placed to give ambitious brands a stylish, functional and intuitive website that can also be depended on for years to come.

Ultimately, it’s up to you to decide where your own brand needs to strike the balance between time and money when looking to have a website built. So, with that in mind, here are some other important considerations:

Eliminate restrictions that a template imposes

Yes, a template might make the website design process seem swift and easy, but if you want a truly polished web presence for a professional brand, it is likely to be a custom design that you especially desire. A template site can’t always provide all of the features and flexibility that you require when designing a site.

Realise the need to appeal to a particular target market

Even those things that you might have thought would be basically the same for sites across all major sectors (e.g. the best ways to enhance the user experience) can differ from one target market to another. Does a one-size-fits-all template site really enable you to attract and cultivate the interest of your own specific audience?

Recognise the crucial role of appropriate and in-depth research

An educational establishment doesn’t have the same priorities and needs as a business continuity and risk management specialist, or a mortgage broker and financial adviser. These are all factors that website template sites can’t take into account in what they offer to you. Only by contacting website design companies in the UK like PENNInk Productions can you expect research to be undertaken into the industry that your firm operates in and its competitors, so that consideration can be given to how this may impact the ideal web design for your needs.

PENNInk Sitemaker

Remember that you don’t have to choose between having an easy-to-update and straightforward web design and working with website design companies in the UK such as our own. That’s because whilst we take great pride in the truly bespoke design service that we can provide, we also offer a series of Sitemaker packages to make things easy and stress-free for you.

Alternatively, why not get in touch with our team for a more in-depth discussion, by calling 020 8144 7931 now?


What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


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PENNInk Productions Ltd.

PENNInk Productions Ltd.
020 8144 7931
27A Maxwell Road

Registered Company 04851085.
Registered in England and Wales.