Maximise lockdown time now by checking your website

Although we may now finally be reaching the point where some aspects of COVID-19 lockdowns around the world are starting to be lifted, this is all the more reason for you to check on your website because you may soon lack the time for any behind-the-scenes housekeeping.

Your business or organisation may have traditionally been largely bricks-and-mortar that has shifted online very recently due to the disruption brought by the COVID-19 pandemic. Maybe you’ve always had a website and still have some spare time to scrutinise its suitability for a post-crisis world while business is slowly picking up again.

Regardless which of these applies, here are three technical aspects of your site that our digital marketing consultants would suggest you take a look at now, while you might still have the time during lockdown to do so.

Core system software and security

Is the software platform your site is based on completely up-to-date? Online business owners with sites running on WordPress, for example, may have easily missed the release of WordPress 5.4 on 31 March 2020, when a lot of merchants were busy dealing with the immediate impacts of the Coronavirus outbreak. You might also want to check on the server operating system and PHP version.

It’s also a good idea to look right now at any plug-ins that your site might be dependent on. Are these all up-to-date, too? If not, this could easily present security risks.


As website owners modify their sites over time, clutter may gather that slows down the site. With Google using site speed as a signal for the ranking of pages in its search engine results pages (SERPs) – to say nothing of the user experience implications – this is something that digital marketing consultants would really urge you to stay aware of.

The great news is that there are various potential ‘quick wins’ for improving site speed, ranging from swapping existing large images for smaller ones, to enabling file compression and minifying CSS, HTML and JavaScript.

Mobile device optimisation

Google’s shift in recent years to mobile-first indexing means that if you are one of the longer-established online businesses or organisation I mentioned above, you should have been working to make your website a better one for smartphone users months and years before COVID-19 came along.

Even if your business or organisation has been on the web for a while, you may have easily missed a few things affecting the responsiveness and seamlessness of the experience your site provides for those visiting it using a smartphone.

Does your site have a responsive design, for example? Have you addressed speed concerns like those referenced above? Are ‘calls to action’ (CTAs) on your site conveniently located and intuitive to tap on for someone with a smartphone in their hand? And if yours is an eCommerce business, how streamlined is your mobile checkout process? You really shouldn’t be forcing your smartphone visitors to go through one unnecessary page after another, just so that they can buy from you.

Remember that as lockdowns gradually lift and we all return to something vaguely resembling ‘normal’ – or at least a ‘new normal’ – being well-prepared with your website will help to keep you one step ahead of the recovering competition in your industry.

To talk to our own website designers and digital marketing consultants here at PENNInk Productions about the wide-ranging site, search and support services that we could bring to your brand through the rest of 2020 and beyond, don’t wait any longer to call 020 8144 7931.

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What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

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...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

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...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

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