The McTimoney College of Chiropractic required a refresh of its existing website to provide a responsive design more suited to its target audience, which makes use of tablets and smartphones, in order to increase student numbers and thereby revenue. The new content managed site would need to be offer a seamless user experience across all devices and provide a means of identifying who showed interest in obtaining the college prospectus in order to build a base of prospective students.
PENNInk Productions specified a complete bespoke website design and development solution, combining responsive website design and development incorporating a news blog and online chat service.
- Bespoke website design and development including:
- Responsive design for desktop, tablet, and smartphone
- Custom template
- Highly optimised for fast performance
- Integrated chat
- P4P integration with Eloqua
Over a period of a year, statistics show that the new design has been successful in drawing approximately 50% of all traffic from smartphones and tablets, with the number of smartphone users increasing by over 70% d.
Edward Solomon has over 15 years’ experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.