Top 5 branding rules to get right

Do you already have a good idea of what you want your organisation’s brand to look and feel like, or does the branding or rebranding process feel like witchcraft to you?

Whichever category of the above you might be in, it’s instructive to consider some of the qualities possessed by brands that have already achieved considerable success.

Here are just a few of those traits that leading digital marketing consulting firms – such as PENNInk Productions – could help to instil in your own firm’s brand.

1. Focus on the customer’s wellbeing and success

This might seem like an obvious characteristic that any good brand should exude. But it’s far from the case for every brand, and it might not entirely describe your own current brand, either.

After all, you’ve probably come across more than a few businesses that offer clearly subpar customer service. Consider, then, how your own brand can place not only customer support, but also customer success and wellbeing at the heart of what it does.

2. Keep things simple

The value of ‘keeping things simple’ with your branding may seem obvious enough if your organisation is in a specialised field. In that situation, there may be a clear need to break down potentially intimidating jargon for the benefit of audiences that aren’t accustomed to such terminology.

But simplicity can be a virtue in any brand, helping to give customers an instant and instinctive understanding of what the given organisation stands for, and how it can serve their needs.

3. Engage the audience constantly

Brands that make a positive difference truly know how to engage their target customers – they don’t, for example, constantly post social media updates that they then forget about.

So, think about how your organisation’s brand can be all about regularly engaging and “checking in with” its audiences. Do you observe and respond to comments and questions, and do those responses help to build your reputability and authority in your industry?

4. Present products or services clearly

Does your brand focus firmly on its products or services that actually exist, and that can make its target audiences’ lives easier right now?

And of course, the way you present a given product or service also greatly matters. Do you simply list features that many of your customers will find hard to relate to, or that they might not even be inclined to use? Or do you make the benefits feel real and relatable for them?

5. Get straight to the point

Are your brand’s communications ‘fluffy’? Do they have a razor-sharp focus on the essential elements your audiences will wish to know about?

The latter is a key characteristic of many of the most successful and well-known brands, which are skilled in presenting concise, compelling and relevant information.

If you’re currently comparing digital marketing consulting firms due to a requirement for branding knowhow and experience, don’t wait any longer to get on the phone to the PENNInk Productions team, on 020 8144 7931. We can help to ensure you bring together the crucial elements of a strong brand into an effective whole for the months and years ahead.

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What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

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PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

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PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

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Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

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The idea of someone reassessing the way you present yourself to the world is priceless.

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