Why website accessibility has never been more important

web accessibility

There’s a good chance that you’ll have already heard a fair bit about website accessibility, especially if you have been talking to a trustworthy web design company such as PENNInk Productions.

What makes accessibility something that needs to be absolutely fundamental to how you conceive, design and construct your website, rather than a mere optional extra or nice to have?

There are many good reasons to care about accessibility

First of all, let’s be clear what we mean by ‘web accessibility’. We’re referring to the notion that any given website should be as easy to use as possible for the broadest possible audience – regardless of any condition that may affect their capabilities, or what hardware or software they need to use.

With millions of Internet users having special needs, disabilities or impairments that may impact their ability to use certain types of websites, if you neglect accessibility when designing your own website, you might be needlessly turning away potential customers. These include users of screen readers, the deaf or hard of hearing, those with physical or motor disabilities, users with low vision, dyslexia, anxiety, or autism.

However, there isn’t merely a financial or even moral obligation to make your site easier to use for those with such disabilities or conditions, who may therefore need to use assistive technologies, such as screen readers or speech recognition software to make the most of the web. The reason is that there is also often a pressing legal need for organisations to ensure the accessibility of their websites, as governments around the world increasingly implement laws in relation to web and software accessibility.

In the UK, regulations have recently come into force on the accessibility of the websites and mobile applications of public sector bodies. Public sector websites published on or after 23 September 2018 must already be compliant, whereas for websites published before this date, the deadline for compliance is 23 September 2020. Meanwhile the deadline for apps is 23 June 2021.

Talk to us about the crucial steps you can take

Now that you’re aware of just how increasingly important it is to embrace accessibility in the design of your website, how can working with a web design company like ours make your website truly accessible?

There is a wide range of ways in which this can be achieved (see gallery above). The most important point, however, is that you should always start a web design project with accessibility a front-and-centre priority, rather than something to be merely added in later.

From ensuring your website is keyboard-friendly and being careful with the colours you choose for your site, right through to striking the right balance with the line length and amount of text, there’s a lot that you can do – both big and small – to begin to enhance and refine your website’s accessibility.

For a more in-depth conversation, why not give PENNInk Productions a call? We can be your indispensable web design company, whatever the extent of your experience with web accessibility to date, so that all of the most obvious – and of course, least obvious – bases are covered.

Simply call 020 8144 7931 or complete our contact form for more information.

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What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

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The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

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...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

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PENNInk Productions Ltd.

PENNInk Productions Ltd.
020 8144 7931
27A Maxwell Road

Registered Company 04851085.
Registered in England and Wales.