How it works

How we get your results

Let's take a look at how we run our web design and development projects, so you have a clear understanding of what to expect.

1. Meeting

Once we have a little bit of information about your project, we will sit down with you and take a look at what you want to achieve. We'll define your goals and objectives and start to list the resources you have.

We'll ask all the right questions to make sure we understand exactly how we can help you. Some of the questions might be tough, or even uncomfortable. That just means we’re asking the right questions.

2. Proposal

We don't put out long, boring or unnecessarily verbose proposals. Our proposal is really just a way to make sure you can see what you’re getting. We document what we understand the business needs, as well as what we recommend to achieve your goals.

Once you've received the proposal and both parties have accepted it by signing and dating, we submit our first invoice to secure the deposit, schedule a kick-off meeting and the next instalments, commencing 30 days after the kick-off meeting.

3. Kick-off

We include a mandatory kick-off meeting with you to make sure we're all on the same page. It’s an in-depth discovery session, which allows you and us to document what we need.

We'll uncover the launch plans, marketing strategy, and the designs and layouts that you like.

4. Sitemap

Once we have all the information we need, we'll create a sitemap. This is like the ‘skeleton’ for your website. It'll be a map of all the pages and features on your site.

We can plan out the user experience or customer journey, look at how much content we need, and begin the design stage.

Now the preparatory work is complete and we have defined the criteria for building the site, we commence work on design and development, breathing life into the creation we have discussed and agreed.

We will request approval for each of these phases of the project, confirming the right approach one step at a time.

5. Prototype

Rather than try to explain what we're doing or blind you with science, we're going to create a prototype website. We can show you in the browser and demonstrate to you how your site will work.

It isn't a finished design, but it is the easiest way for both of us to show proof of concept and know what we're talking about.

6. Design

Now comes the fun part! We’ll design your site based on your needs and our experience. This is a two-way process and we try to incorporate as much as we can of your branding requirements.

We'll design something that matches your brand and bring it to life to reflect you and your business or organisation.

Any specific functionality, e.g. eCommerce, learning management system, events management, etc. is built out during the Development Phase and tested to verify correct operation.

7. Development

Here's where your design is turned into a living, breathing website. All the design elements are coded and functions built out.

Content integration happens here, too, placing your text, graphics, images, and videos where they need to go on the site.

8. Test

We'll both check over the site and note any final refinements. We take care of the fine-tuning and prepare the site for launch.

The final stages takes us through final pre-launch checks and taking the site live. Then it's time to celebrate a successful launch and start promoting the site on social media channels, in newsletters and press releases.

Last, but by no means least, it is important to safeguard the new site with a Care Plan.

9. Launch

We'll both check over the site and note any final refinements. We take care of the fine-tuning and prepare the site for go-live.

10. Care

We'll take care of any snags completely free of charge for 30 days. We recommend you invest in a website care plan, safeguarding it from attack, keeping its software updated and data secured.

Ready to work with us?


What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


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PENNInk Productions Ltd.

20 Sandy Lodge Way, Northwood, Middlesex, HA6 2AN
Registered Company 04851085.
Registered in England and Wales.