Alliance Brass


Alliance Brass Ltd., a company internationally renowned for designing and manufacturing mouthpieces and accessories for brass musical instruments, needed to redesign and redevelop its ageing website in order to attract its target audience and allow business-to-consumer e-commerce.


PENNInk Productions proposed a bespoke e-commerce solution catering for the needs of a wide audience comprising musical instrument dealers and distributors, and professional and amateur musicians. A combination of contemporary responsive website design and development incorporating an online product catalogue and ordering system were the drivers behind the creation of a new website, striving to be the best in class for brass musical instrument mouthpieces and accessories by setting Alliance Brass above the rest of its competitors.

The new site is designed to minimise administration time spent by reducing the overhead in managing products, which can be labour-intensive, and encouraging online ordering, freeing up staff time.

Integrated video tutorials were provided for staff to refer to after training sessions on how to use the content management system.


  • Bespoke website design and development including:
    • integrated e-commerce product catalogue and ordering system
    • artist portfolio


The acid test for success with e-commerce sites is always the bottom line. Sales figures for 1 January to 31 December 2018 show a two-thirds increase via the online channel, clearly surpassing the original target.