DEMAND, a local charity designing and manufacturing bespoke solutions for people with disabilities, needed to redesign and realign its website in order to attract its target audience and grow revenue through increased donations and the sale of tickets for events.


PENNInk Productions proposed a bespoke solution catering for the needs of a diverse audience, comprising the general public, donors, volunteers, trustees, healthcare professionals, and people with disabilities. A combination of responsive website design and development incorporating an online events management system and a strong focus on accessibility were behind the creation of a new website, which strove to be the best in class for accessibility by utilising the latest technology to enable the use of the site by people with a variety of disabilities, including a range of sight impairment, such as glaucoma.

The new site also integrates with an external ecommerce site, on which the shop is run, and is designed to minimise administration time spent by reducing the overhead in organising events, which are quite time-consuming, and encouraging people to donate time and/or money online, freeing up staff time.

DEMAND website on a MacBook Pro

DEMAND website on an iPad

DEMAND website on an iPhone 6


  • Bespoke website design and development including:
    • integrated events management
    • state-of-the-art accessibility features



Since no analytics are available to compare with the site as it existed prior to the redesign, we are obliged to default to anecdotal evidence of success. Be that as it may, DEMAND confirms that there has been at least one substantial donation since the site was launched, as well as a vast increase in incoming warm leads coming through the website, in the order of 2-3 per week, resulting in an increase in offline donations. As the primary goal of the redesign was to increase the number of incoming leads, the charity is very happy to confirm that the project has reached its main objective.


What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


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PENNInk Productions Ltd.

PENNInk Productions Ltd.
020 8144 7931
27A Maxwell Road

Registered Company 04851085.
Registered in England and Wales.