Denis Wick Products


Denis Wick Products Ltd., a company internationally renowned for designing and manufacturing mouthpieces, mutes and accessories for brass musical instruments, needed to redesign and redevelop its ageing website in order to attract its target audience and allow business-to-business ecommerce ordering for UK dealers.


PENNInk Productions proposed a bespoke ecommerce solution catering for the needs of a wide audience comprising the general public, musical instrument dealers and distributors, and professional and amateur musicians. A combination of contemporary responsive website design and development incorporating an online product catalogue and ordering system for UK dealers were the drivers behind the creation of a new website, striving to be the best in class for brass musical instrument mouthpieces, mutes and accessories by setting Denis Wick Products above the rest of its competitors.

The new site is designed to minimise administration time spent by reducing the overhead in managing products, which which can be labour-intensive, and encouraging UK dealers to place orders online, freeing up staff time.


  • Bespoke website design and development including:
    • integrated ecommerce product catalogue and ordering system
    • worldwide distributor list and UK dealer list with Google Maps
    • artist portfolio


Brand visibility

In terms of page views and overall visits, numbers are up by almost 36% over the first six months compared with the previous six months.

Google Analytics Audience Overview
Google Analytics Audience Overview
Google Analytics Acquisition Overview
Google Analytics Acquisition Overview

In almost every instance, the brand’s visibility has increased through more new users engaging with the website and higher search rankings through organic search. Compared with the previous six months prior to launching the new website, there are more sessions, more users, more page views and a lower bounce rate, as a wider audience engages with the new website.


What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


PENNInk Productions Ltd.

20 Sandy Lodge Way, Northwood, Middlesex, HA6 2AN
Registered Company 04851085.
Registered in England and Wales.