Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

How to forge a strong digital brand from scratch

By Lisa Penn | 7 January 2021
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What is your business’s digital brand? It is, in a nutshell, your business’s story – including what the organisation stands for – told through digital means. That leaves the question, though, of how you should sculpt your digital brand if the company it is meant to represent has only recently been formed. After all, your […]

How to make your graphic designer’s life easier

By Lisa Penn | 19 November 2020
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Here’s the premise: you know that graphic design is a pretty fundamental part of digital marketing online and have therefore decided to reach out to an agency – such as PENNInk Productions – that can help you to get your brand image just right. Chances are that you’ll have made the right decisions so far. […]

5 trends reshaping graphic design in the 2020s

By Lisa Penn | 24 September 2020
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Graphic design has never been solely about surface appearances, or even one organisation’s brand identity. Indeed, it has much wider-reaching implications, playing a fundamental role in educating, informing and persuading all manner of audiences. So, you can bet that graphic designers providing solutions for businesses across the sectors are subject to an exceedingly broad range […]

5 absolute essentials for your rebranding strategy

By Lisa Penn | 10 September 2020
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There are many aspects of successful digital and online marketing for small businesses and charities and one of the key aspects is knowing when to rebrand. If your own organisation is contemplating a rebrand, what are the reasons and what are the associated risks? If you do go ahead with rebranding your small business or […]

4 benefits of graphic design for SMEs

By Lisa Penn | 23 July 2020
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As a small business owner, it might be easy for you to regard graphic design as almost frivolous compared to many other aspects of Internet marketing for SMEs. After all, isn’t it really just about giving your organisation a presentable face? In truth, the sheer ubiquitous nature of graphic design today – encompassing not only […]

Is a new logo really enough for a brand refresh?

By Lisa Penn | 9 July 2020
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‘Out with the old, in with the new’ is a motto that a lot of online businesses seem to be taking to heart as they look to the bold, changed corporate landscape that faces them after the pandemic. But of course, few of them want to dispense with everything that has previously made them successful. […]

The Ten Commandments of Design

By Edward Solomon | 6 March 2014
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1. Don’t use fancy fonts Unfortunately, with literally thousands of fonts available, it’s a fact that most of them are simply awful. You should certainly avoid any typeface that is made to look handwritten or like a script. Not every fancy font is truly a no-go, but if you’re starting out with a prospective web design, […]