At PENNInk Productions, we help businesses work smarter — not harder. Every day, teams waste hours hunting for information they know exists somewhere: in shared drives, emails, CRMs, or wikis. Traditional search tools like Google or Bing weren’t designed to navigate this complex internal data. AI Search changes that.
Lisa Penn
Lisa Penn is a Visual Communications Specialist with a background in user experience and psychology. She has held a variety of roles encompassing user experience creative strategist, architect and manager, where she has successfully bridged the gap between design, technology and development.
Why Professional Logo Design Matters: The Impact of Graphic Design on Small Business Branding
As a small business owner, you may be wondering whether investing in a professional logo design is worth it. After all, you can always create your own logo using free online tools, right?
Small Business Design Blunders: How to Fix Them and Boost Your Brand
Design blunders can happen, and they can hurt your brand identity and turn potential customers away. We’ll explore some common small business design mistakes and provide actionable tips on how to fix them.
How to extract greater ROI from your SEO strategy
There’s never really been a time when the world of search engine optimisation (SEO) moved slowly – or if there was, it was certainly longer ago than many of us would care to remember. However, it’s fair to say that the speed of change in SEO feels especially rapid at the moment. With that in […]
Should your company rebrand now for the post-pandemic world?
it is important to realise successful rebranding is far from just a “surface” exercise. Today’s consumers are much too savvy to be misled by a company simply introducing a snazzy new name or logo.
5 things that will ruin your graphic design projects
The visual aspect of how your brand presents itself really is crucial; we are certainly well-placed to appreciate that here at PENNInk Productions, with our own background in visual communications. However, whether you’re trying to rustle up compelling graphics for your company website, social media pages, or even leaflets or flyers, there are a lot […]
Get started on your 2023 branding with these emerging trends
The fact that you’re reading this indicates you already know something about the power of branding. The right branding approach will be fundamental to your organisation’s efforts to stand out from its competitors – not just for its own sake, but in the right ways, to help drive heightened awareness, sales, and revenue among the […]
How can SEO professionals and graphic designers work effectively together?
It might seem odd in some ways for us to suggest that much friction would necessarily arise between a search engine optimisation (SEO) expert and a graphic designer over the course of a website overhaul they are both working on. After all, they are surely working towards a shared goal of creating a more impactful […]
How does a minimalist approach affect graphic design?
What characteristics or elements does a minimalist graphic design approach have? Here we have set out just a few of the things you can expect from minimalist graphic design.
3 vital stages in getting your branding process right
As a business owner, you have probably heard a fair bit about branding, but you might not have the fullest understanding of exactly what effective branding does for a business, and how you can begin to make your own firm’s branding processes not just deliberate, but effective.
