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Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

3 top tips to appeal more easily to local customers

By Edward Solomon | 8 November 2018
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Figures are continually being released that confirm the pressing importance of well-honed local business digital marketing today. For instance, did you know that 46% of all searches on Google are local, or that 76% of local searches result in a phone call? That’s an awful lot of enquiries that your own business could be missing […]

How to speed up your WordPress site painlessly

By Edward Solomon | 31 October 2018
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Did you know that a website that takes longer than three seconds to load often loses half its visitors as a result? That’s probably not a great surprise. After all, we’ve probably all clicked that browser ‘back’ button from time to time due to a website not loading quickly enough. You wouldn’t want one of […]

3 simple SEO checks before you launch your site

By Edward Solomon | 18 October 2018
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So, you think you’re ready to hit that big red ‘launch’ button for your new website – but are you? The truth is, even the most experienced and capable digital marketing consulting firms need to refer to a checklist of search engine optimisation (SEO) elements when determining whether a site is in a good state […]

How to pick the right Google keywords for your site

By Edward Solomon | 30 August 2018
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Isn’t it obvious what keywords you need to optimise your website for? After all, you presumably only need to imagine what kind of terms your target customers are likely to hammer into Google. Alas, it’s not quite as simple as that. You might have already selected and optimised for various keywords, for example, only for […]

How to really boost your brand’s link value

By Edward Solomon | 2 August 2018
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Google’s programmers aren’t exactly expansive about what the search engine’s algorithms contain, but one thing they have confirmed down the years is that the quality of backlinks to a site does play a role in its search rankings. Link building is therefore quite rightly a key ingredient of SEO optimisation services like those that PENNInk […]

What kind of website content will your customers love?

By Edward Solomon | 28 June 2018
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Ask any number of leading digital marketing consulting firms and they’ll tell you just how important the right content is on your website. You certainly don’t want to put up just any content on your site – not least because you could be publishing stuff that repels, rather than attracts your target audience. Here are a […]

Here’s how you can turn the tables to boost organic traffic

By Edward Solomon | 14 June 2018
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The amount of organic traffic your site receives fluctuates all the time. That’s just the nature of the game of search engine optimisation (SEO). If your site has seen a noticeable decline in search traffic over a prolonged period, or for that matter, if it has suddenly dropped dramatically, you have good reason to be […]

What was the significance of the recent ‘Brackets’ Google update?

By Edward Solomon | 3 May 2018
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In its own words, Google only releases broad core updates to its algorithms “several times per year”. So, the recent news that the search giant issued another one – dubbed ‘Brackets’ – in early March got a lot of website owners wondering what the implications could be for their businesses. The answer is: not necessarily […]

Don’t fall for these age-old SEO myths

By Edward Solomon | 22 March 2018
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Search engine optimisation is a tricky field for even many seasoned online digital marketing experts to keep on top of completely. It’s therefore no surprise that many unhelpful myths have arisen as to what will – and won’t – send a website rocketing up the search engine results pages. Here are some of the unhelpful […]

How long does it take for SEO to work?

By Edward Solomon | 1 March 2018
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It’s the question so many companies ask us here at PENNInk Productions: “How long will it be before my business is on the first or second page of Google?” Alas, it’s a much more complex and fraught question than you might think. Even if your chosen SEO marketing agency goes as far as giving you […]