Blog
Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.
Relax with your beverage of choice and pick up some creative inspiration for your business website.
Harness the power of your internal links
If you’ve been reading through our blog posts so far, you might already know a fair bit about inbound links (links from an external site to your own site), which could help your brand to jump up the search engine rankings. We also recently wrote about the role in search engine optimisation (SEO) of outbound […]
Update your Google My Business listing now!
To say that the ongoing coronavirus outbreak has caused significant disruption would be quite the understatement. Indeed, it has profoundly affected almost every aspect of our lives and the lives of those closest to us. Consequently many businesses’ operations have been upended, too, but is this reflected in your firm’s current Google My Business listing? […]
What role should outbound links play in your SEO?
Anyone who’s anyone in the world of SEO optimisation services knows that high-quality inbound links are vital if a given brand is to do well in the search engine rankings. But what’s the situation for outbound links – in other words, the links that your site might make to other sites on the web? There […]
What you need to know about Google’s changes to nofollow links
“So what?”, you’re probably thinking, “it’s just another Google update”. Well, if you’ve been online since 2005, you’ll probably be able to remember a thing or two about just how ‘Wild West’ certain parts of the web were back then. Think back to blog posts of that era, for instance; their comments sections were often […]
How to build links effectively for your local business
Statistics continue to point to the considerable importance of local business digital marketing in the third decade of the 21st century. Did you know, for instance, that 76% of people who conduct a local search on their smartphone end up visiting a business within 24 hours, and that 28% of those searches lead to a […]
3 SEO ranking signals that’ll count in a big way in 2020
Is search engine optimisation (SEO) a complicated thing, or a simple thing? In many ways, it’s both; while there are said to be more than 200 different SEO ranking factors accounted for in Google’s algorithm, the broader trends and principles behind where SEO is heading do help us a little in determining what’s likely to […]
How did voice search go from gimmick to game-changer?
Not so long ago, voice search (the kind of search performed by voice, rather than by entering text into a search engine) might’ve seemed like something out of The Jetsons. By this, we mean that it may have come across as vaguely futuristic, but also, in some ways, slightly unnecessary and gimmicky. After all, was […]
3 things hampering your website attracting backlinks
A lot may have changed in the world of search engine optimisation (SEO) down the years, but one thing that has remained steadfastly important is link building. There may be mystery surrounding much of Google’s algorithms, but any SEO marketing agency knows how crucial the accumulation of high-quality, credible backlinks still is for a brand […]
How your 404 error page can boost search rankings
We’ve all come across 404 error pages from time to time as part of our regular journeys around the Internet. Of course, there are several reasons why these pages might appear. You might have followed a broken link, the page may have been deleted or you might have mistyped a URL. Whatever the cause, they’re […]
Are you attracting people from ‘near me’ searches?
As you’re doubtless aware, there are certain times in life when just two words can make a huge difference. When it comes to bolstering your local business digital marketing, there are certainly two words that come to our minds here at PENNInk Productions and those words are near me. What is a ‘near me’ search? […]
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Recent Blog Posts
7 Pembroke Avenue
Pinner
Middlesex
HA5 1JP
Registered Company 04851085.
Registered in England and Wales.
How can we help?
Recent Blog Posts
7 Pembroke Avenue
Pinner
Middlesex
HA5 1JP
Registered Company 04851085.
Registered in England and Wales.
