Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Why website accessibility has never been more important

By Edward Solomon | 30 January 2020
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There’s a good chance that you’ll have already heard a fair bit about website accessibility, especially if you have been talking to a trustworthy web design company such as PENNInk Productions. What makes accessibility something that needs to be absolutely fundamental to how you conceive, design and construct your website, rather than a mere optional […]

Prediction time: what will 2020 be about in web design?

By Edward Solomon | 2 January 2020
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Yes, we know what you’re thinking – predicting the future is a thankless task, so why really bother? The answer to that is simple: the emerging website design trends detailed below have already been identified by web consultants across the UK and the world, and the current signs are that they will continue to gain […]

5 easy wins to improve poor website user experience

By Edward Solomon | 5 December 2019
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It’s not just the elements your small business website design should have that it is important for you to know, but also the elements that it shouldn’t have. So with that in mind, here are just five things we would suggest you take care to improve on your site, if you are to make it […]

5 good reasons to update your website

By Edward Solomon | 21 November 2019
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The word “update” can be a vague one, but I’ve been ambiguous with the title for this blog post for good reason: whether you’re making small adjustments or massive sweeping changes to your website at any one time, it should never be allowed to stay still for long. After all, Google will want to know […]

Could just one page be enough for your website?

By Edward Solomon | 24 October 2019
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We’ve mentioned previously here on the blog of PENNInk Productions that there are some very good reasons why you may consider a minimalist design for your website. But what about paring down those features to an even greater extent – to just a single page? It’s not as ridiculous an idea as you might think, […]

5 of the best ways to improve B2B design and content

By Edward Solomon | 10 October 2019
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The process you use to clinch B2B sales may be more complicated than is typically the case with B2C sales, but your website shouldn’t be complex as well – at least as far as the user is concerned. A good website design is key to any B2B organisation’s digital marketing online. So, here are a […]

3 important questions when redesigning your website

By Edward Solomon | 29 August 2019
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Often, the fundamentals of your business – and even your business website – might be sound, but that doesn’t mean your site wouldn’t benefit from a bit of TLC. So, whether you’re investing in a top-to-bottom redesign of your company’s website or just re-jigging it slightly, what are some of the questions that you should […]

3 reasons why your site needs to be a dream to navigate

By Edward Solomon | 25 July 2019
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Often it’s the supposedly simplest things that can make the biggest difference to how someone perceives a website. Before you think about trying to woo your site visitors with spectacular graphics, fancy videos or sleek fonts, why not spend some time considering what your site’s like to look around? Sure, you might reckon that you […]

How to use psychology to improve your website design

By Edward Solomon | 6 June 2019
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You may already feel that you know what makes a brilliantly designed website – yet in truth, you might not. The only thing you might be sure of about a given site is that it just ‘feels’ right. It touches all of the right psychological buttons. How do you translate a mere ‘feeling’ into a […]

5 key steps to more effective mobile websites

By Edward Solomon | 16 May 2019
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Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through smartphones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play a […]