Blog
Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.
Relax with your beverage of choice and pick up some creative inspiration for your business website.
5 steps to better mobile website design
Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through mobile phones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play […]
What makes the perfect landing page that really converts?
A prospective customer is stood in front of two shop fronts. One shop front is attractive, well lit and showcases interesting and relevant products, while the other is plain, poorly lit and seems to have little to offer. Which will the customer choose? The first one, of course! It’s worth asking yourself if you’ve really […]
3 trends that will define business website design in 2019
Hopefully you won’t need any member of the PENNInk Productions team to tell you that web design is an ever-evolving field. However, it’s precisely because of this that you really need to be able to separate passing fads from the trends that are most likely to last. Allow us to help you, by setting out […]
Can a minimalist design really help your site?
‘Less is more’ is probably the best advice anyone can give when it comes to design. I’ve also heard someone say ‘websites age in dog years’. Certainly, many an online marketing agency in the UK has received a request to design the kind of minimalist website that seems to be all the rage today. There […]
How can you help your web designer to help you?
Hiring a website designer or getting in touch with a web design firm is just the first step in a long process to create a website, but when the time comes for the actual project, you’ll probably be asked for your ideas about what you do or don’t want from your final site design. Do […]
Does your website have that ‘human’ touch?
You might wonder why you have to go out of your way to make your site seem more ‘human’. After all, hasn’t your site been designed and developed by human beings? That’s true, but the fact that we engage with companies so much via a screen today – rather than necessarily pop into brick-and-mortar premises […]
Are you picking the right images to accompany your text?
The images you use on your website are hugely important. I cannot stress that enough, so let me say it again: the images you use on your website are hugely, massively important. They might not exactly be the first thing you think of in terms of local business digital marketing, but they’re still very important. Indeed, […]
5 easy steps to a homepage that really converts
These days marketers talk about conversions a lot. That’s simply because they matter. For the uninitiated, it’s about taking a casual visitor and turning them (‘converting’) into a paying customer by having them complete an action. This is why you’ll find marketers also talking about Calls to Action (CTAs) because it’s strategically placed CTAs and […]
5 quick and easy ways to make your website more credible
We may no longer hesitate to share our credit card details with even the most reputable ecommerce stores, but it’s still crucial to communicate credibility through your small business website design. After all, your website provides a vital portal that is probably a prospect’s first point of contact with your brand. Even if your business […]
Building a website for the first time? Here are the basics
It’s easy to underestimate or forget just what a vital frontier of digital marketing for small business a website is. Even companies that don’t do much business through digital media still need an attractive and accessible website with which to engage potential customers or clients. The bad news is that most of us don’t have […]
How can we help?
Recent Blog Posts
7 Pembroke Avenue
Pinner
Middlesex
HA5 1JP
Registered Company 04851085.
Registered in England and Wales.
How can we help?
Recent Blog Posts
7 Pembroke Avenue
Pinner
Middlesex
HA5 1JP
Registered Company 04851085.
Registered in England and Wales.
