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Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Is it better for your brand to be a leader or a follower?

By Lisa Penn | 2 December 2021
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There’s a lot to be said about what it takes for a brand to succeed online or offline, and it certainly comes down to much more than just a captivating logo or a snappy slogan. That’s because your organisation will also need to think carefully about how it positions itself in its market, relative to […]

Are stock photos an absolute ‘no-no’ in marketing?

By Lisa Penn | 18 November 2021
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Stock images have developed a reputation as a bit of a ‘comic-book baddie’ in the marketing world; in other words, the use of them is treated in some circles as inherently heinous, and something that any self-respecting brand should avoid at all costs. Is this always entirely true, though? The reality is, for all of […]

How authentic is your company brand?

By Lisa Penn | 23 September 2021
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Brand authenticity is something that we seem to hear about a lot these days, to the extent that you may have initially dismissed it as a bit of a buzzword – something that isn’t necessarily very important, or that you lack the time to think about in the running of your business. However, it is […]

3 easy and important steps to grow every brand

By Lisa Penn | 17 June 2021
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There are major lessons to be learned about the branding techniques of big firms. As your organisation expands, here are three of the steps that have been consistently shown to help get your branding right.

5 really important steps to guarantee high quality design

By Lisa Penn | 29 April 2021
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When you’re looking for a high quality design to give your organisation’s visuals that much-needed injection of inspiration, there will be a lot to think about. Let’s focus on five essential steps that will help you make the right decision.

How LinkedIn can help establish your personal brand

By Lisa Penn | 15 April 2021
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A well-honed personal brand can have positive effects for your online business. LinkedIn is a good place to start enhancing that image.

Are you doing enough to boost brand awareness?

By Lisa Penn | 25 February 2021
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What is brand awareness? Essentially, brand awareness is about customers knowing your name and brand, but it goes further than simply brand recognition.

How does a website affect brand reputation?

By Lisa Penn | 11 February 2021
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It’s very easy, especially for businesses and organisations that haven’t focused much on their online presence until recently, to regard issues like branding and reputation as almost entirely separate to the matter of website design. But in truth, these aspects of your brand’s promotional efforts are finely intertwined with each other. Let’s focus specifically on […]

Top 5 branding rules to get right

By Edward Solomon | 5 November 2020
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Do you already have a good idea of what you want your organisation’s brand to look and feel like, or does the branding or rebranding process feel like witchcraft to you? Whichever category of the above you might be in, it’s instructive to consider some of the qualities possessed by brands that have already achieved […]

5 absolute essentials for your rebranding strategy

By Lisa Penn | 10 September 2020
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There are many aspects of successful digital and online marketing for small businesses and charities and one of the key aspects is knowing when to rebrand. If your own organisation is contemplating a rebrand, what are the reasons and what are the associated risks? If you do go ahead with rebranding your small business or […]