Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Does your small business actually need a website?

By Edward Solomon | 20 August 2020
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Even in the post-Coronavirus world, in which we’ve seen dramatic scenes of high-street stores temporarily or permanently closed due to lockdown restrictions – all while online shopping via ecommerce websites has largely flourished, the title of this blog post is a fair question. After all, your business may be a very locally oriented one, with […]

Could just one page be enough for your website?

By Edward Solomon | 24 October 2019
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We’ve mentioned previously here on the blog of PENNInk Productions that there are some very good reasons why you may consider a minimalist design for your website. But what about paring down those features to an even greater extent – to just a single page? It’s not as ridiculous an idea as you might think, […]

5 of the best ways to improve B2B design and content

By Edward Solomon | 10 October 2019
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The process you use to clinch B2B sales may be more complicated than is typically the case with B2C sales, but your website shouldn’t be complex as well – at least as far as the user is concerned. A good website design is key to any B2B organisation’s digital marketing online. So, here are a […]

3 really quick tips to boost your blog SEO

By Edward Solomon | 28 March 2019
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One thing that will probably always be a crucial component of your brand’s website SEO marketing is its blog. By that we mean not just the regular production of blog content, but also suitable optimisation to enhance its search engine performance. So what are three things that your organisation can do to ensure your blog […]

The future’s vocal: how to tailor your SEO for voice search

By Edward Solomon | 29 November 2018
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It often seems that whenever you want to search the Internet for crucial information, you can turn straight to a little helper app on your phone. Whether that virtual assistant is Apple Siri, Amazon Alexa, Google Assistant or Microsoft Cortana, it can frequently direct you to the website you need. When you do a voice […]

Building a website for the first time? Here are the basics

By Edward Solomon | 23 August 2018
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It’s easy to underestimate or forget just what a vital frontier of digital marketing for small business a website is. Even companies that don’t do much business through digital media still need an attractive and accessible website with which to engage potential customers or clients. The bad news is that most of us don’t have […]

How to strike the right time/money balance like a boss

By Edward Solomon | 12 July 2018
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In an age in which there seem to be so many advertisements for website platforms flying around – that supposedly let you put together the perfect website in under an hour – you may understandably be wondering where the catch is. Which is the right platform for you? Wix, Weebly, Squarespace, WordPress.com or self-hosted WordPress? […]

5 things every successful business website needs to get right

By Edward Solomon | 8 February 2018
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You might think you know what glitzy features will serve your target customers best and make your website stand out from the pack, but have you even got the basics right? Here are five of those basics that will account for the bulk of your website’s success or failure. You might want to talk them […]

3 frightening reasons not to design your own website

By Edward Solomon | 26 October 2017
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Halloween isn’t the only freak show in town. Just look around on the Internet at any number of small business websites that have been cobbled together and you’ll see plenty of ghouls. Don’t try your hand at a DIY website unless you’re determined to step into the web unassisted… When you’re comparing website design companies […]

Should you worry about bad reviews?

By Edward Solomon | 11 May 2017
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No business owner likes to receive a negative review – no matter how much we might regard business matters as being different to personal ones. The truth is that business is personal, and if you see criticism of your business online, it’ll probably always feel like a kick in the teeth. Well, actually, that’s not […]