Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

How to Increase Traffic to Your Website: Top 5 Strategies

By Edward Solomon | 5 July 2024
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By embracing these approaches, you’ll set a solid foundation for not just attracting visitors but also for converting them into loyal followers or customers.

How to extract greater ROI from your SEO strategy

By Lisa Penn | 30 March 2023
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There’s never really been a time when the world of search engine optimisation (SEO) moved slowly – or if there was, it was certainly longer ago than many of us would care to remember. However, it’s fair to say that the speed of change in SEO feels especially rapid at the moment. With that in […]

5 things that will ruin your graphic design projects

By Lisa Penn | 16 February 2023
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The visual aspect of how your brand presents itself really is crucial; we are certainly well-placed to appreciate that here at PENNInk Productions, with our own background in visual communications. However, whether you’re trying to rustle up compelling graphics for your company website, social media pages, or even leaflets or flyers, there are a lot […]

5 reasons why SEO remains important during an economic slowdown

By Edward Solomon | 22 December 2022
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When the economy slows and people are looking for ways to save money, getting the right eyes on your business can be a greater challenge than normal. Although it can seem tempting to save cash that you might have otherwise spent on a search engine optimisation or SEO marketing agency, this is the wrong course of action. An economic downturn is a time when you should be maintaining strong investment in SEO and we have the top five reasons why.

3 vital stages in getting your branding process right

By Lisa Penn | 12 May 2022
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As a business owner, you have probably heard a fair bit about branding, but you might not have the fullest understanding of exactly what effective branding does for a business, and how you can begin to make your own firm’s branding processes not just deliberate, but effective.

3 ingredients of effective business graphic design

By Lisa Penn | 14 April 2022
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Graphic design that aims to get the audience to specifically buy from you is likely to be more successful in helping to grow your business online.

Is it better for your brand to be a leader or a follower?

By Lisa Penn | 2 December 2021
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There’s a lot to be said about what it takes for a brand to succeed online or offline, and it certainly comes down to much more than just a captivating logo or a snappy slogan. That’s because your organisation will also need to think carefully about how it positions itself in its market, relative to […]

3 shocking mistakes killing your website redesign

By Edward Solomon | 25 March 2021
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Here are 3 examples of common errors you could find yourself making as you work on your business or charity website redesign.

How to create a new logo

By Lisa Penn | 11 March 2021
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What exactly do you want from a new logo? Here’s how to help make sure your answer isn’t lost in translation.

Are you doing enough to boost brand awareness?

By Lisa Penn | 25 February 2021
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What is brand awareness? Essentially, brand awareness is about customers knowing your name and brand, but it goes further than simply brand recognition.