Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

How to extract greater ROI from your SEO strategy

By Lisa Penn | 30 March 2023
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There’s never really been a time when the world of search engine optimisation (SEO) moved slowly – or if there was, it was certainly longer ago than many of us would care to remember. However, it’s fair to say that the speed of change in SEO feels especially rapid at the moment. With that in […]

5 reasons why SEO remains important during an economic slowdown

By Edward Solomon | 22 December 2022
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When the economy slows and people are looking for ways to save money, getting the right eyes on your business can be a greater challenge than normal. Although it can seem tempting to save cash that you might have otherwise spent on a search engine optimisation or SEO marketing agency, this is the wrong course of action. An economic downturn is a time when you should be maintaining strong investment in SEO and we have the top five reasons why.

How can you boost your website design to appeal to cultures around the world?

By Edward Solomon | 7 July 2022
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Here are just some of the practical steps you can take if you are trying to make your website design more relevant and attractive to other cultures.

5 ways to improve the conversion rate of your landing pages in 2022

By Edward Solomon | 31 March 2022
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Now that we have entered 2022, it’s more essential than ever for brands to have a website that is fully optimised and can capture the attention of target audiences. After all, landing pages only really have a few seconds to convince the visitor to actually stay on the site. If you aim to accomplish this […]

3 easy and important steps to grow every brand

By Lisa Penn | 17 June 2021
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There are major lessons to be learned about the branding techniques of big firms. As your organisation expands, here are three of the steps that have been consistently shown to help get your branding right.

3 simple mistakes to avoid on your new website

By Edward Solomon | 11 June 2020
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Even the most popular and longest established website was at one point just a glint in its creator’s eye. All businesses and charitable organisations have to start somewhere when setting up a website, but even if they take a cautious approach, mistakes can still happen. Here are just three cardinal mistakes to avoid. 1. Not […]

How can you help your web designer to help you?

By Edward Solomon | 10 January 2019
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Hiring a website designer or getting in touch with a web design firm is just the first step in a long process to create a website, but when the time comes for the actual project, you’ll probably be asked for your ideas about what you do or don’t want from your final site design. Do […]

How to really boost your brand’s link value

By Edward Solomon | 2 August 2018
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Google’s programmers aren’t exactly expansive about what the search engine’s algorithms contain, but one thing they have confirmed down the years is that the quality of backlinks to a site does play a role in its search rankings. Link building is therefore quite rightly a key ingredient of SEO optimisation services like those that PENNInk […]

Answered: the excuses for not having a website

By Edward Solomon | 1 September 2016
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Sifting through my Feedly last week, I stumbled across an interesting infographic on Six Revisions by Patrick Antinozzi entitled The Excuses for Not Having a Website. I thought about each one of the excuses presented by small businesses and the answers suggested, which are all skewed towards the United States (even though the author is based […]

5 really simple tips for increased website leads

By Edward Solomon | 16 November 2015
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Is your website just another business expense? Do you want more leads from your website? Silly question. Of course you want more leads from your website! You probably want them right now, too. How would it be if I told you that you could get those leads in the next week? All you need to do is […]