Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

How to pick the right Google keywords for your site

By Edward Solomon | 30 August 2018
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Isn’t it obvious what keywords you need to optimise your website for? After all, you presumably only need to imagine what kind of terms your target customers are likely to hammer into Google. Alas, it’s not quite as simple as that. You might have already selected and optimised for various keywords, for example, only for […]

The top 3 reasons why nobody is visiting your website

By Edward Solomon | 16 November 2017
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Simply having a business site at all is a big step towards making more of the right people aware of the many great things about your brand, products and services. The problem is that too many business owners then fail to continue refining their website SEO marketing, which is essential for sustained success. A sure […]

You don’t have to be an expert to understand Google Analytics (Part II)

By Edward Solomon | 25 April 2016
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Analytics may not be the first thing that comes to mind when building a website, but over time it will tell you what’s working and what’s not. Think of the website as the house and analytics as the wiring. Once you’ve grasped the basics of Google Analytics (which we covered in Understanding Google Analytics Part […]

You don’t have to be an expert to understand Google Analytics (Part I)

By Edward Solomon | 21 April 2016
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The beauty of Google Analytics is that it makes it easy to understand how your website is performing, collating information over time and presenting it in a multitude of reports that you can customise and drill down to provide all the detail you need. Here are the essential parts of Google Analytics you need to focus on initially […]

How to make people love your website

By Edward Solomon | 6 February 2015
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In keeping with this month’s blog post theme, “Love your business”, here are our top 3 tips for how to make people love your website (and avoid a lot of arguments). 1. Get the design right This one is always difficult; everybody is a design critic. Some are more influential than others. The ones you need to […]

SEO in 2014

By Edward Solomon | 4 February 2014
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As you may be aware if you have an interest in Search Engine Optimisation (SEO), Google tweaks its search algorithm regularly. Last year there were fifteen major changes, as well as several minor updates. The 2013 Hummingbird update impacts more than 90% of searches worldwide, making it one of the biggest changes to Google’s algorithm in recent years. The […]