Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

5 key steps to more effective mobile websites

By Edward Solomon | 16 May 2019
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Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through smartphones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play a […]

Has your site been hit by the recent Google Medic update?

By Edward Solomon | 25 April 2019
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As anyone vaguely familiar with the world of online search knows, Google periodically releases updates to its algorithm that make a big difference to how well different sites rank in its search results. The chief aim for the search giant, of course, is to ensure the best quality content always ranks top; however, such updates […]

3 really quick tips to boost your blog SEO

By Edward Solomon | 28 March 2019
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One thing that will probably always be a crucial component of your brand’s website SEO marketing is its blog. By that we mean not just the regular production of blog content, but also suitable optimisation to enhance its search engine performance. So what are three things that your organisation can do to ensure your blog […]

How to easily fix broken links on your WordPress site

By Edward Solomon | 14 March 2019
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Nobody likes broken links, neither ordinary users nor website owners. Broken links are, of course, those links leading to pages that no longer exist or have been removed with the web. Pretty much anyone and everyone knows the frustration of clicking on one, and suddenly being presented with a ‘404 error’ or ‘Nothing here!’ page. […]

5 simple things you can do right now to build links

By Edward Solomon | 21 February 2019
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There are few elements of online marketing for small business that can be as effective as well-done link building – yet also few things that so many companies hate spending their time on. That’s a shame, because it doesn’t necessarily have to be too difficult to get started on a great link building campaign for […]

4 easy ways to get your SEO ‘match fit’ for 2019

By Edward Solomon | 24 January 2019
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For many of us, 2018 might not feel like a year of any great change in SEO. However, organisations that provide online SEO services on a day in, day out basis (such as PENNInk Productions) know better. The truth is that SEO is a dynamic and ever-changing field, so the aspects of your own site’s […]

3 top tips to appeal more easily to local customers

By Edward Solomon | 8 November 2018
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Figures are continually being released that confirm the pressing importance of well-honed local business digital marketing today. For instance, did you know that 46% of all searches on Google are local, or that 76% of local searches result in a phone call? That’s an awful lot of enquiries that your own business could be missing […]

How to speed up your WordPress site painlessly

By Edward Solomon | 31 October 2018
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Did you know that a website that takes longer than three seconds to load often loses half its visitors as a result? That’s probably not a great surprise. After all, we’ve probably all clicked that browser ‘back’ button from time to time due to a website not loading quickly enough. You wouldn’t want one of […]

3 simple SEO checks before you launch your site

By Edward Solomon | 18 October 2018
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So, you think you’re ready to hit that big red ‘launch’ button for your new website – but are you? The truth is, even the most experienced and capable digital marketing consulting firms need to refer to a checklist of search engine optimisation (SEO) elements when determining whether a site is in a good state […]

How to pick the right Google keywords for your site

By Edward Solomon | 30 August 2018
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Isn’t it obvious what keywords you need to optimise your website for? After all, you presumably only need to imagine what kind of terms your target customers are likely to hammer into Google. Alas, it’s not quite as simple as that. You might have already selected and optimised for various keywords, for example, only for […]