Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

How did voice search go from gimmick to game-changer?

By Edward Solomon | 19 December 2019
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Not so long ago, voice search (the kind of search performed by voice, rather than by entering text into a search engine) might’ve seemed like something out of The Jetsons. By this, we mean that it may have come across as vaguely futuristic, but also, in some ways, slightly unnecessary and gimmicky. After all, was […]

5 easy wins to improve poor website user experience

By Edward Solomon | 5 December 2019
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It’s not just the elements your small business website design should have that it is important for you to know, but also the elements that it shouldn’t have. So with that in mind, here are just five things we would suggest you take care to improve on your site, if you are to make it […]

5 good reasons to update your website

By Edward Solomon | 21 November 2019
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The word “update” can be a vague one, but I’ve been ambiguous with the title for this blog post for good reason: whether you’re making small adjustments or massive sweeping changes to your website at any one time, it should never be allowed to stay still for long. After all, Google will want to know […]

3 things hampering your website attracting backlinks

By Edward Solomon | 7 November 2019
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A lot may have changed in the world of search engine optimisation (SEO) down the years, but one thing that has remained steadfastly important is link building. There may be mystery surrounding much of Google’s algorithms, but any SEO marketing agency knows how crucial the accumulation of high-quality, credible backlinks still is for a brand […]

How your 404 error page can boost search rankings

By Edward Solomon | 26 September 2019
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We’ve all come across 404 error pages from time to time as part of our regular journeys around the Internet. Of course, there are several reasons why these pages might appear. You might have followed a broken link, the page may have been deleted or you might have mistyped a URL. Whatever the cause, they’re […]

How a sitemap can boost your SEO

By Edward Solomon | 15 August 2019
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Have you ever scrolled down to the bottom of a webpage and noticed that among the links there, there’s a reference to something called a ‘sitemap’? Indeed, you might have even clicked on it and been presented with a list of that website’s pages. What’s the point of a sitemap and should your site have […]

3 reasons why your site needs to be a dream to navigate

By Edward Solomon | 25 July 2019
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Often it’s the supposedly simplest things that can make the biggest difference to how someone perceives a website. Before you think about trying to woo your site visitors with spectacular graphics, fancy videos or sleek fonts, why not spend some time considering what your site’s like to look around? Sure, you might reckon that you […]

How to fast-track your image SEO

By Edward Solomon | 11 July 2019
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It would be easy to assume that image SEO is basically just about alt tags. Here at PENNInk Productions, we certainly wouldn’t wish to underemphasise the importance of those for both SEO and accessibility. If you’re serious about generating more traffic and revenue for your online business, there’s so much more that your images can […]

How can an SEO-friendly structure help your website?

By Edward Solomon | 20 June 2019
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As a business owner with a web presence, you might have read and heard a lot about the importance of structuring your site in a way that helps to place it higher in the search engine rankings for popular and relevant keywords. What does that mean in practice? Any reputable online digital marketing experts will […]

The secrets of how to snoop on your competitors

By Edward Solomon | 30 May 2019
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Pretty catchy title, eh? I was going to title this post “How to analyse your competitors’ search engine effectiveness”; it’s probably more accurate, because that’s what we are going to learn how to do properly. There can be many great advantages of working with a search engine optimisation agency like PENNInk Productions to boost your […]