Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Navigating the Future: Key insights into recent 2023 Google search engine algorithm changes

By Edward Solomon | 16 November 2023
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Understanding the importance of Google search engine algorithm changes is crucial for staying ahead in the competitive online landscape.

Maximise lockdown time now by checking your website

By Edward Solomon | 28 May 2020
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Although we may now finally be reaching the point where some aspects of COVID-19 lockdowns around the world are starting to be lifted, this is all the more reason for you to check on your website because you may soon lack the time for any behind-the-scenes housekeeping. Your business or organisation may have traditionally been […]

3 effective ways to keep people on your website

By Edward Solomon | 27 February 2020
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Actually keeping visitors on your website instead of hitting the browser ‘back’ button might not be your number one priority when talking to digital marketing and website design companies in the UK (such as our own). What if you can get people who land on your site’s pages to stick around, though? If you do, […]

5 key steps to more effective mobile websites

By Edward Solomon | 16 May 2019
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Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through smartphones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play a […]

4 easy ways to get your SEO ‘match fit’ for 2019

By Edward Solomon | 24 January 2019
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For many of us, 2018 might not feel like a year of any great change in SEO. However, organisations that provide online SEO services on a day in, day out basis (such as PENNInk Productions) know better. The truth is that SEO is a dynamic and ever-changing field, so the aspects of your own site’s […]

10 shocking mistakes killing your SEO

By Edward Solomon | 28 July 2016
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Page performance pays. Big time. In fact, the results you get from a high-converting website are so critical that businesses and organisations, large and small, are willing to bring in outside help to ensure that their websites exceed user standards. Sadly none of that will promise you a page that performs if you don’t address the 10 biggest SEO […]

You don’t have to be an expert to understand Google Analytics (Part II)

By Edward Solomon | 25 April 2016
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Analytics may not be the first thing that comes to mind when building a website, but over time it will tell you what’s working and what’s not. Think of the website as the house and analytics as the wiring. Once you’ve grasped the basics of Google Analytics (which we covered in Understanding Google Analytics Part […]

You don’t have to be an expert to understand Google Analytics (Part I)

By Edward Solomon | 21 April 2016
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The beauty of Google Analytics is that it makes it easy to understand how your website is performing, collating information over time and presenting it in a multitude of reports that you can customise and drill down to provide all the detail you need. Here are the essential parts of Google Analytics you need to focus on initially […]

Why is your website hurting your business?

By Edward Solomon | 31 March 2016
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There’s no question about it: everyone using your website will expect it to perform quickly, including smartphone visitors. Performance is now a key criterion in search engine rankings, with preference being given to user-friendly pages that load quickly and aren’t overloaded by graphics and video. It’s literally a race to the top of the search rankings. And if […]