There’s no question about it: everyone using your website will expect it to perform quickly, including smartphone visitors.
Performance is now a key criterion in search engine rankings, with preference being given to user-friendly pages that load quickly and aren’t overloaded by graphics and video. It’s literally a race to the top of the search rankings. And if people can’t find you, they can’t use your products or services, donate to you (if you’re a charity), or take part in your events.
The biggest problem, though, is that pages are growing, not shrinking.
How can you get back control of your website, so you can ensure your site visitors experience fast loading pages not merely when browsing at home or work, but also when using wireless hotspots, e.g. in an airport lounge, or a mobile 3G or 4G network connection?
Yes, the technology behind it is complex, though there are some easily understood dos and don’ts that every website owner should be aware of.
Danny Bluestone explains all in Need for speed: how to optimise website performance on the Econsultancy blog.
Need for speed: how to optimise website performance
However, average page weights are still on the rise. As marketers, website performance can seem utterly beyond our control. Here’s how to change that… Drawing on Cyber-Duck’s current website performance optimisation processes I’ll highlight the key performance-related issues you should be raising with your developers – whether in-house or outsourced.
Edward Solomon has over 30 years’ experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
