Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Are you attracting people from ‘near me’ searches?

By Edward Solomon | 12 September 2019
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As you’re doubtless aware, there are certain times in life when just two words can make a huge difference. When it comes to bolstering your local business digital marketing, there are certainly two words that come to our minds here at PENNInk Productions and those words are near me. What is a ‘near me’ search? […]

Has your site been hit by the recent Google Medic update?

By Edward Solomon | 25 April 2019
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As anyone vaguely familiar with the world of online search knows, Google periodically releases updates to its algorithm that make a big difference to how well different sites rank in its search results. The chief aim for the search giant, of course, is to ensure the best quality content always ranks top; however, such updates […]

3 really quick tips to boost your blog SEO

By Edward Solomon | 28 March 2019
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One thing that will probably always be a crucial component of your brand’s website SEO marketing is its blog. By that we mean not just the regular production of blog content, but also suitable optimisation to enhance its search engine performance. So what are three things that your organisation can do to ensure your blog […]

How to easily fix broken links on your WordPress site

By Edward Solomon | 14 March 2019
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Nobody likes broken links, neither ordinary users nor website owners. Broken links are, of course, those links leading to pages that no longer exist or have been removed with the web. Pretty much anyone and everyone knows the frustration of clicking on one, and suddenly being presented with a ‘404 error’ or ‘Nothing here!’ page. […]

The future’s vocal: how to tailor your SEO for voice search

By Edward Solomon | 29 November 2018
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It often seems that whenever you want to search the Internet for crucial information, you can turn straight to a little helper app on your phone. Whether that virtual assistant is Apple Siri, Amazon Alexa, Google Assistant or Microsoft Cortana, it can frequently direct you to the website you need. When you do a voice […]

How to pick the right Google keywords for your site

By Edward Solomon | 30 August 2018
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Isn’t it obvious what keywords you need to optimise your website for? After all, you presumably only need to imagine what kind of terms your target customers are likely to hammer into Google. Alas, it’s not quite as simple as that. You might have already selected and optimised for various keywords, for example, only for […]

Here’s how you can turn the tables to boost organic traffic

By Edward Solomon | 14 June 2018
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The amount of organic traffic your site receives fluctuates all the time. That’s just the nature of the game of search engine optimisation (SEO). If your site has seen a noticeable decline in search traffic over a prolonged period, or for that matter, if it has suddenly dropped dramatically, you have good reason to be […]

What was the significance of the recent ‘Brackets’ Google update?

By Edward Solomon | 3 May 2018
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In its own words, Google only releases broad core updates to its algorithms “several times per year”. So, the recent news that the search giant issued another one – dubbed ‘Brackets’ – in early March got a lot of website owners wondering what the implications could be for their businesses. The answer is: not necessarily […]

How can you boost your Google ranking in 2018?

By Edward Solomon | 30 November 2017
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Guessing the future can be notoriously tricky – for every iPhone, there are quite a few Sinclair C5s – but thankfully, the world of search engine optimisation (SEO) isn’t quite so unpredictable. Indeed, the following trends have been gaining traction among providers of SEO optimisation services for a long time already. But you still need […]

SEO: A field of continuous change

By Edward Solomon | 30 March 2017
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Search engine optimisation has long been valued by online business owners and marketers for a broad range of reasons. It’s great for delivering high search engine rankings, which in turn enable firms to better connect to potential customers and boost growth and sales. So, don’t expect much decline in demand for online SEO services anytime […]