Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Navigating the Future: Key insights into recent 2023 Google search engine algorithm changes

By Edward Solomon | 16 November 2023
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Understanding the importance of Google search engine algorithm changes is crucial for staying ahead in the competitive online landscape.

How can SEO professionals and graphic designers work effectively together?

By Lisa Penn | 27 October 2022
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It might seem odd in some ways for us to suggest that much friction would necessarily arise between a search engine optimisation (SEO) expert and a graphic designer over the course of a website overhaul they are both working on. After all, they are surely working towards a shared goal of creating a more impactful […]

3 of the things Google dislikes most and what to do about them

By Edward Solomon | 26 May 2022
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With Google continuing to dominate the search engine stratosphere – recent statistics indicating that it still enjoys a global market share of more than 90% against such supposed competitors as Bing and Yahoo! – you will naturally want to do everything possible to delight Google with your brand’s online presence. That’s what our own SEO […]

5 elements of on-page SEO you shouldn’t overlook

By Edward Solomon | 21 October 2021
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Not all of the things you probably should be doing in on-page SEO are things that you’ll actually be doing right now.

5 aspects of SEO to think about for your website design

By Edward Solomon | 19 August 2021
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When it comes to the design of your brand’s website, there are many other things that need to be considered in addition to its all-round aesthetics and relevance. As a provider of trusted online SEO services here at PENNInk Productions, we certainly wouldn’t want you to overlook the importance of your site ranking well. Below […]

Is it worth targeting the ‘People also ask’ box with your SEO?

By Edward Solomon | 22 July 2021
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The chances are that if you’ve been drawn to click on this blog post by our chosen title, you’ll either know exactly what we’re talking about, or you won’t have a clue. So, let’s give you a quick introduction or refresher. We are – of course – referring to the question boxes that have become […]

What role should outbound links play in your SEO?

By Edward Solomon | 9 April 2020
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Anyone who’s anyone in the world of SEO optimisation services knows that high-quality inbound links are vital if a given brand is to do well in the search engine rankings. But what’s the situation for outbound links – in other words, the links that your site might make to other sites on the web? There […]

What you need to know about Google’s changes to nofollow links

By Edward Solomon | 12 March 2020
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“So what?”, you’re probably thinking, “it’s just another Google update”. Well, if you’ve been online since 2005, you’ll probably be able to remember a thing or two about just how ‘Wild West’ certain parts of the web were back then. Think back to blog posts of that era, for instance; their comments sections were often […]

3 SEO ranking signals that’ll count in a big way in 2020

By Edward Solomon | 16 January 2020
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Is search engine optimisation (SEO) a complicated thing, or a simple thing? In many ways, it’s both; while there are said to be more than 200 different SEO ranking factors accounted for in Google’s algorithm, the broader trends and principles behind where SEO is heading do help us a little in determining what’s likely to […]

How your 404 error page can boost search rankings

By Edward Solomon | 26 September 2019
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We’ve all come across 404 error pages from time to time as part of our regular journeys around the Internet. Of course, there are several reasons why these pages might appear. You might have followed a broken link, the page may have been deleted or you might have mistyped a URL. Whatever the cause, they’re […]