Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

How to extract greater ROI from your SEO strategy

By Lisa Penn | 30 March 2023
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There’s never really been a time when the world of search engine optimisation (SEO) moved slowly – or if there was, it was certainly longer ago than many of us would care to remember. However, it’s fair to say that the speed of change in SEO feels especially rapid at the moment. With that in […]

Should your company rebrand now for the post-pandemic world?

By Lisa Penn | 9 March 2023
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it is important to realise successful rebranding is far from just a “surface” exercise. Today’s consumers are much too savvy to be misled by a company simply introducing a snazzy new name or logo.

5 things that will ruin your graphic design projects

By Lisa Penn | 16 February 2023
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The visual aspect of how your brand presents itself really is crucial; we are certainly well-placed to appreciate that here at PENNInk Productions, with our own background in visual communications. However, whether you’re trying to rustle up compelling graphics for your company website, social media pages, or even leaflets or flyers, there are a lot […]

5 things we can expect from the world of website design in 2023

By Edward Solomon | 26 January 2023
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Website design has come a long way since the early days of the Internet. From simpler text-based pages to more complex multimedia-rich experiences, website designers have embraced new technologies while continuing to refine their craft. The pace of change has been particularly rapid in recent years with newer tools like CSS3 and HTML5 bringing fresh […]

5 reasons why SEO remains important during an economic slowdown

By Edward Solomon | 22 December 2022
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When the economy slows and people are looking for ways to save money, getting the right eyes on your business can be a greater challenge than normal. Although it can seem tempting to save cash that you might have otherwise spent on a search engine optimisation or SEO marketing agency, this is the wrong course of action. An economic downturn is a time when you should be maintaining strong investment in SEO and we have the top five reasons why.

Get started on your 2023 branding with these emerging trends

By Lisa Penn | 24 November 2022
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The fact that you’re reading this indicates you already know something about the power of branding. The right branding approach will be fundamental to your organisation’s efforts to stand out from its competitors – not just for its own sake, but in the right ways, to help drive heightened awareness, sales, and revenue among the […]

How can SEO professionals and graphic designers work effectively together?

By Lisa Penn | 27 October 2022
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It might seem odd in some ways for us to suggest that much friction would necessarily arise between a search engine optimisation (SEO) expert and a graphic designer over the course of a website overhaul they are both working on. After all, they are surely working towards a shared goal of creating a more impactful […]

How does a minimalist approach affect graphic design?

By Lisa Penn | 21 July 2022
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What characteristics or elements does a minimalist graphic design approach have? Here we have set out just a few of the things you can expect from minimalist graphic design.

How can you boost your website design to appeal to cultures around the world?

By Edward Solomon | 7 July 2022
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Here are just some of the practical steps you can take if you are trying to make your website design more relevant and attractive to other cultures.

3 of the things Google dislikes most and what to do about them

By Edward Solomon | 26 May 2022
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With Google continuing to dominate the search engine stratosphere – recent statistics indicating that it still enjoys a global market share of more than 90% against such supposed competitors as Bing and Yahoo! – you will naturally want to do everything possible to delight Google with your brand’s online presence. That’s what our own SEO […]