Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

3 shocking mistakes killing your website redesign

By Edward Solomon | 25 March 2021
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Here are 3 examples of common errors you could find yourself making as you work on your business or charity website redesign.

How to fast-track your image SEO

By Edward Solomon | 11 July 2019
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It would be easy to assume that image SEO is basically just about alt tags. Here at PENNInk Productions, we certainly wouldn’t wish to underemphasise the importance of those for both SEO and accessibility. If you’re serious about generating more traffic and revenue for your online business, there’s so much more that your images can […]

Building a website for the first time? Here are the basics

By Edward Solomon | 23 August 2018
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It’s easy to underestimate or forget just what a vital frontier of digital marketing for small business a website is. Even companies that don’t do much business through digital media still need an attractive and accessible website with which to engage potential customers or clients. The bad news is that most of us don’t have […]

3 reasons not to self-manage your WordPress website

By Edward Solomon | 19 April 2018
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You might have thought a major benefit of having a self-hosted WordPress website is being able to manage much of it yourself. WordPress is certainly a great platform for carrying out your own updates to your site, without the need to contact an external professional for even the smallest alterations. However, it does also help […]

How to avoid your website becoming a money pit

By Edward Solomon | 16 February 2017
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Learning how to avoid unnecessary financial risk is a key part of being a business owner. I’m going to help you understand where those risks are hiding in your website. I’d like you to imagine for a moment that you’re a London taxi driver. You own your own vehicle, which you’ve saved up for and […]

What your web designer won’t tell you and how it will save you money

By Edward Solomon | 17 November 2016
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Aside from choosing a web designer whose work you like, select someone you like and can work with, who will provide you with the requirements to create a successful website. They should be honest, ethical, and truthful about what they provide and are crystal clear on their pricing.

How you can improve your website speed almost instantly

By Edward Solomon | 8 September 2016
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Way back in the 1990s, when 14400 bps modems were state-of-the-art technology, it didn’t matter much if a website took several seconds to load because it was the norm. Nowadays, with fast 4G and fibre broadband connections readily available in major population centres, anything longer than a few seconds is enough to kill off chances […]

10 shocking mistakes killing your SEO

By Edward Solomon | 28 July 2016
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Page performance pays. Big time. In fact, the results you get from a high-converting website are so critical that businesses and organisations, large and small, are willing to bring in outside help to ensure that their websites exceed user standards. Sadly none of that will promise you a page that performs if you don’t address the 10 biggest SEO […]

How to get a professional website built for under £500

By Edward Solomon | 4 April 2016
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If you’re low on funds and high on ambition, Sitemaker may be just the thing you’re looking for. For startups, solopreneurs, and anyone with the drive and ambition to get up and running with a web presence but lacking a big budget, Sitemaker provides a professionally built, fixed price, affordable website from just £450. All you need to […]

Why is your website hurting your business?

By Edward Solomon | 31 March 2016
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There’s no question about it: everyone using your website will expect it to perform quickly, including smartphone visitors. Performance is now a key criterion in search engine rankings, with preference being given to user-friendly pages that load quickly and aren’t overloaded by graphics and video. It’s literally a race to the top of the search rankings. And if […]