Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

How to Increase Traffic to Your Website: Top 5 Strategies

By Edward Solomon | 5 July 2024
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By embracing these approaches, you’ll set a solid foundation for not just attracting visitors but also for converting them into loyal followers or customers.

The connection between SEO and your website content strategy

By Edward Solomon | 17 March 2022
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The design, development and launch of a new website for your brand will unquestionably be an exciting process. Choosing the colour scheme, selecting the most suitable imagery – the whole experience might seem magical, at least until you get to the point of having to think seriously about your website’s content strategy. The fact is, […]

Is your content worthy of being linked to?

By Edward Solomon | 16 December 2021
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Do you want to know an organic and sustainable way of driving up the number of great-quality and relevant backlinks your own website gets? It’s simple: you just need to publish content on your site that other sites want to link to, without having to be told or nudged into doing so.

Personalising website content for first-time visitors

By Edward Solomon | 26 March 2020
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You might understandably imagine that the idea of personalising the content on your website for people who are only visiting for the first time can’t possibly be a ‘thing’. After all, what is there to know about someone who has landed on your site right now, who has no prior history with you? As it […]

Are you picking the right images to accompany your text?

By Edward Solomon | 4 October 2018
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The images you use on your website are hugely important. I cannot stress that enough, so let me say it again: the images you use on your website are hugely, massively important. They might not exactly be the first thing you think of in terms of local business digital marketing, but they’re still very important. Indeed, […]

What kind of website content will your customers love?

By Edward Solomon | 28 June 2018
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Ask any number of leading digital marketing consulting firms and they’ll tell you just how important the right content is on your website. You certainly don’t want to put up just any content on your site – not least because you could be publishing stuff that repels, rather than attracts your target audience. Here are a […]

The top 5 things to get right on your SMB website

By Lisa Penn | 26 June 2018
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Thank you for joining me to find out what it takes to build a successful website in a world of 1.5 billion of them. Limiting it to five has been a challenge and you may not agree with the five I have chosen, but they’re my 5 and I’m sticking to them! With each rip, […]

Top tips for showcasing your expertise online

By Matthew McGregor | 22 February 2018
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Up until fairly recently, an individual would have landed a junior position at a decent company or government organisation, and most likely would have tried to work their way up their employer’s chain of hierarchy. Are you familiar with the phrase ‘corporate ladder’? Well, that is basically non-existent these days. Millennials (people born post-1980) are […]

4 quick ways to stop harming your search rankings

By Edward Solomon | 17 January 2018
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The content on your website isn’t just there to give visitors something to read. Its first duty is to support your brand’s SEO profile. Just like any other part of your site, your content can help, but also harm your site’s search engine rankings. With that in mind, let’s take a look at some of […]

5 simple things that will sabotage your brand

By Edward Solomon | 21 December 2017
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You know the importance of having a powerful and compelling brand, but is your brand actually that powerful and compelling? Even if it’s up to the job, are you living your brand – day in, day out? Or are you making one of these five mistakes? 1. A vague brand identity Your brand isn’t just […]