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Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

How authentic is your company brand?

By Lisa Penn | 23 September 2021
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Brand authenticity is something that we seem to hear about a lot these days, to the extent that you may have initially dismissed it as a bit of a buzzword – something that isn’t necessarily very important, or that you lack the time to think about in the running of your business. However, it is […]

5 really important steps to guarantee high quality design

By Lisa Penn | 29 April 2021
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When you’re looking for a high quality design to give your organisation’s visuals that much-needed injection of inspiration, there will be a lot to think about. Let’s focus on five essential steps that will help you make the right decision.

3 shocking mistakes killing your website redesign

By Edward Solomon | 25 March 2021
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Here are 3 examples of common errors you could find yourself making as you work on your business or charity website redesign.

How to create a new logo

By Lisa Penn | 11 March 2021
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What exactly do you want from a new logo? Here’s how to help make sure your answer isn’t lost in translation.

3 simple ways to clean up your website

By Edward Solomon | 17 December 2020
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Cleaning up: something many of us have had plenty of time for in 2020, often being confined to our homes week after week. However, you might not have realised how easily you can apply your decluttering efforts to your website, too – or at least, how you can do it. Here are just a few […]

How to make your graphic designer’s life easier

By Lisa Penn | 19 November 2020
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Here’s the premise: you know that graphic design is a pretty fundamental part of digital marketing online and have therefore decided to reach out to an agency – such as PENNInk Productions – that can help you to get your brand image just right. Chances are that you’ll have made the right decisions so far. […]

Top 5 branding rules to get right

By Edward Solomon | 5 November 2020
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Do you already have a good idea of what you want your organisation’s brand to look and feel like, or does the branding or rebranding process feel like witchcraft to you? Whichever category of the above you might be in, it’s instructive to consider some of the qualities possessed by brands that have already achieved […]

5 trends reshaping graphic design in the 2020s

By Lisa Penn | 24 September 2020
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Graphic design has never been solely about surface appearances, or even one organisation’s brand identity. Indeed, it has much wider-reaching implications, playing a fundamental role in educating, informing and persuading all manner of audiences. So, you can bet that graphic designers providing solutions for businesses across the sectors are subject to an exceedingly broad range […]

Does your small business actually need a website?

By Edward Solomon | 20 August 2020
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Even in the post-Coronavirus world, in which we’ve seen dramatic scenes of high-street stores temporarily or permanently closed due to lockdown restrictions – all while online shopping via ecommerce websites has largely flourished, the title of this blog post is a fair question. After all, your business may be a very locally oriented one, with […]

4 benefits of graphic design for SMEs

By Lisa Penn | 23 July 2020
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As a small business owner, it might be easy for you to regard graphic design as almost frivolous compared to many other aspects of Internet marketing for SMEs. After all, isn’t it really just about giving your organisation a presentable face? In truth, the sheer ubiquitous nature of graphic design today – encompassing not only […]