Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Is a new logo really enough for a brand refresh?

By Lisa Penn | 9 July 2020
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‘Out with the old, in with the new’ is a motto that a lot of online businesses seem to be taking to heart as they look to the bold, changed corporate landscape that faces them after the pandemic. But of course, few of them want to dispense with everything that has previously made them successful. […]

The basics of adaptive vs responsive website design

By Edward Solomon | 23 April 2020
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One of the first questions that brands looking to design or redesign their website need to answer these days, is whether they would prefer an adaptive or responsive design. This has only become an even more pertinent question as the use of mobile devices to access the web has boomed, meaning that any new or […]

Why website accessibility has never been more important

By Edward Solomon | 30 January 2020
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There’s a good chance that you’ll have already heard a fair bit about website accessibility, especially if you have been talking to a trustworthy web design company such as PENNInk Productions. What makes accessibility something that needs to be absolutely fundamental to how you conceive, design and construct your website, rather than a mere optional […]

Prediction time: what will 2020 be about in web design?

By Edward Solomon | 2 January 2020
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Yes, we know what you’re thinking – predicting the future is a thankless task, so why really bother? The answer to that is simple: the emerging website design trends detailed below have already been identified by web consultants across the UK and the world, and the current signs are that they will continue to gain […]

Could just one page be enough for your website?

By Edward Solomon | 24 October 2019
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We’ve mentioned previously here on the blog of PENNInk Productions that there are some very good reasons why you may consider a minimalist design for your website. But what about paring down those features to an even greater extent – to just a single page? It’s not as ridiculous an idea as you might think, […]

5 of the best ways to improve B2B design and content

By Edward Solomon | 10 October 2019
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The process you use to clinch B2B sales may be more complicated than is typically the case with B2C sales, but your website shouldn’t be complex as well – at least as far as the user is concerned. A good website design is key to any B2B organisation’s digital marketing online. So, here are a […]

3 important questions when redesigning your website

By Edward Solomon | 29 August 2019
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Often, the fundamentals of your business – and even your business website – might be sound, but that doesn’t mean your site wouldn’t benefit from a bit of TLC. So, whether you’re investing in a top-to-bottom redesign of your company’s website or just re-jigging it slightly, what are some of the questions that you should […]

5 key steps to more effective mobile websites

By Edward Solomon | 16 May 2019
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Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through smartphones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play a […]

5 steps to better mobile website design

By Edward Solomon | 9 May 2019
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Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through mobile phones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play […]

3 trends that will define business website design in 2019

By Edward Solomon | 21 February 2019
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Hopefully you won’t need any member of the PENNInk Productions team to tell you that web design is an ever-evolving field. However, it’s precisely because of this that you really need to be able to separate passing fads from the trends that are most likely to last. Allow us to help you, by setting out […]