Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Your font choices matter more than you think

By Lisa Penn | 13 January 2022
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You might expect our experts in business website design at PENNInk Productions to talk up the importance of attention to detail across your online presence, but we would be right to do so. In any case, many ‘small’ aspects of a brand’s website are far from small; consider, for example, the fonts you use on […]

Are stock photos an absolute ‘no-no’ in marketing?

By Lisa Penn | 18 November 2021
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Stock images have developed a reputation as a bit of a ‘comic-book baddie’ in the marketing world; in other words, the use of them is treated in some circles as inherently heinous, and something that any self-respecting brand should avoid at all costs. Is this always entirely true, though? The reality is, for all of […]

3 latest design trends expected to shape 2022

By Lisa Penn | 7 October 2021
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Even those who aren’t running an online business should be in no doubt about the central role graphic design continues to play in all of our lives. The COVID-19 pandemic has helped bring forth all manner of new graphic designs to impart important messages to the public – but there have also been many other […]

How authentic is your company brand?

By Lisa Penn | 23 September 2021
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Brand authenticity is something that we seem to hear about a lot these days, to the extent that you may have initially dismissed it as a bit of a buzzword – something that isn’t necessarily very important, or that you lack the time to think about in the running of your business. However, it is […]

Your company blog needs attractive graphics, too

By Lisa Penn | 5 August 2021
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Many online business owners don’t exactly spend much of their time thinking about the visual appeal of their blog, which might seem odd in a way. After all, if your brand’s website incorporates a blog at all, you are likely to already be investing significant time and money ensuring it is always flush with new, […]