Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Why Professional Logo Design Matters: The Impact of Graphic Design on Small Business Branding

By Lisa Penn | 22 June 2023
Posted in

As a small business owner, you may be wondering whether investing in a professional logo design is worth it. After all, you can always create your own logo using free online tools, right?

Small Business Design Blunders: How to Fix Them and Boost Your Brand

By Lisa Penn | 8 June 2023
Posted in

Design blunders can happen, and they can hurt your brand identity and turn potential customers away. We’ll explore some common small business design mistakes and provide actionable tips on how to fix them.

Should your company rebrand now for the post-pandemic world?

By Lisa Penn | 9 March 2023
Posted in

it is important to realise successful rebranding is far from just a “surface” exercise. Today’s consumers are much too savvy to be misled by a company simply introducing a snazzy new name or logo.

5 things that will ruin your graphic design projects

By Lisa Penn | 16 February 2023
Posted in

The visual aspect of how your brand presents itself really is crucial; we are certainly well-placed to appreciate that here at PENNInk Productions, with our own background in visual communications. However, whether you’re trying to rustle up compelling graphics for your company website, social media pages, or even leaflets or flyers, there are a lot […]

Get started on your 2023 branding with these emerging trends

By Lisa Penn | 24 November 2022
Posted in

The fact that you’re reading this indicates you already know something about the power of branding. The right branding approach will be fundamental to your organisation’s efforts to stand out from its competitors – not just for its own sake, but in the right ways, to help drive heightened awareness, sales, and revenue among the […]

How can SEO professionals and graphic designers work effectively together?

By Lisa Penn | 27 October 2022
Posted in ,

It might seem odd in some ways for us to suggest that much friction would necessarily arise between a search engine optimisation (SEO) expert and a graphic designer over the course of a website overhaul they are both working on. After all, they are surely working towards a shared goal of creating a more impactful […]

How does a minimalist approach affect graphic design?

By Lisa Penn | 21 July 2022
Posted in

What characteristics or elements does a minimalist graphic design approach have? Here we have set out just a few of the things you can expect from minimalist graphic design.

3 ingredients of effective business graphic design

By Lisa Penn | 14 April 2022
Posted in

Graphic design that aims to get the audience to specifically buy from you is likely to be more successful in helping to grow your business online.

5 of the most common branding mistakes – and how you can avoid them

By Lisa Penn | 24 February 2022
Posted in

Branding is one of those things that, for many organisations, can seem simultaneously elusive and immediately identifiable. It’s the sometimes apparently intangible thing that can have a very tangible impact on your business’s prospects – so it really is crucial that you take it seriously. The power of branding – as well as the consequences […]

3 ways to get more out of your brand’s infographics this year

By Lisa Penn | 3 February 2022
Posted in

Even if your brand is no stranger to infographics, there will almost certainly be things you could be doing to gain even more value from them. Here are some such ways you might try in 2022.